Anticipation surrounding an expected mass PC upgrade in 2004 is giving the memory business something to crow about.
The Framingham, Mass.-based concern issued a forecast for positive growth in the worldwide DRAM market for the next two years. However, the report is tempered with a prediction that oversupply due to expanding production by 12-inch fabs could pull the market down after 2005.
Despite the possibility of a correction, IDC predicts that the DRAM market will grow from $16.5 billion in revenue in 2003 to $24.7 billion in 2007.
But if DRAMs are to maintain steady growth, it would certainly be the result of recovering demand and controlled bit supply, according to the analysts.
"The bit demand from all devices consuming DRAM will increase at more than 40 percent, will mainly driven by a PC replacement cycle and the introduction of next-generation microprocessors," IDC's report said.
No one segment more clearly demonstrates the cyclical nature of the global semiconductor market than the DRAM sector. While the memory chips were once used almost entirely in computers, they are now found in a broad number of consumer and communication applications. IDC's report reflects just such a trend. Analysts with the firm said the mobile devices sector, such as mobile phones and smart handheld devices (i.e. PDAs), is expected to experience bit growth that tops other applications.
In terms of memory types, IDC believes DDR will live on through multiple generations. The report said DDR II will succeed DDR I as the next mainstream memory interface, and its share of the market will peak at over 70 percent in 2007. DDR III will then succeed DDR II. XDR, a successor to RDRAM and a potential competitor to DDR in PC main memory, will begin to emerge in consumer and networking applications first in 2004.
In terms of memory densities, IDC said as PCs begin to consume more than one gigabyte of main memory on average in 2007, the DRAM market will begin to transition from the 512Mbit density to the 1Gbit density near the end of 2006.
The prediction also falls right inline with estimates from the Semiconductor Industry Association (SIA), which released its annual forecast for 2003-2006 back in November 2003.
The SIA expects the DRAM market to grow 7.9 percent to $16.5 billion in 2003 and 35.0 percent to $22.2 billion in 2004. The San Jose trade group is a bit more conservative in prognosticating about the correction. The SIA points to 2005, not 2006 as the year DRAMs are expected to decrease 20.0 percent to $17.8 billion. The group said in 2006, this market will rebound 30.0 percent to $23.1 billion in sales.
In fact, the overall MOS Memory market (DRAMs, Flash, SRAMs, and EPROMs) is expected to be the main driving force in 2004. The SIA's report predicts the DRAM market, followed by Flash memory, will lead sales in this product sector. In 2003, the MOS Memory market is forecast to grow 16.6 percent to $31.5 billion and 32.3 percent to $41.7 billion in 2004. In 2005, this market is expected to incur a cyclical downturn with a decrease of 10.1 percent to $37.5 billion in sales. By 2006, the loss will be made up with growth resuming to 18.2 percent to $44.3 billion.
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
September 17, 2014
September 23, 2014
September 30, 2014
1:00pm ET/10:00am PT