Home  › Marketing › Strategies

DRAM a Short-Term Winner

  |  December 22, 2003   |  Comments

Anticipation surrounding an expected mass PC upgrade in 2004 is giving the memory business something to crow about.

Research consultancy IDC handed out some early holiday cheer to the makers of dynamic random-access memory (DRAM) [define] chips.

The Framingham, Mass.-based concern issued a forecast for positive growth in the worldwide DRAM market for the next two years. However, the report is tempered with a prediction that oversupply due to expanding production by 12-inch fabs could pull the market down after 2005.

Despite the possibility of a correction, IDC predicts that the DRAM market will grow from $16.5 billion in revenue in 2003 to $24.7 billion in 2007.

But if DRAMs are to maintain steady growth, it would certainly be the result of recovering demand and controlled bit supply, according to the analysts.

"The bit demand from all devices consuming DRAM will increase at more than 40 percent, will mainly driven by a PC replacement cycle and the introduction of next-generation microprocessors," IDC's report said.

No one segment more clearly demonstrates the cyclical nature of the global semiconductor market than the DRAM sector. While the memory chips were once used almost entirely in computers, they are now found in a broad number of consumer and communication applications. IDC's report reflects just such a trend. Analysts with the firm said the mobile devices sector, such as mobile phones and smart handheld devices (i.e. PDAs), is expected to experience bit growth that tops other applications.

In terms of memory types, IDC believes DDR will live on through multiple generations. The report said DDR II will succeed DDR I as the next mainstream memory interface, and its share of the market will peak at over 70 percent in 2007. DDR III will then succeed DDR II. XDR, a successor to RDRAM and a potential competitor to DDR in PC main memory, will begin to emerge in consumer and networking applications first in 2004.

In terms of memory densities, IDC said as PCs begin to consume more than one gigabyte of main memory on average in 2007, the DRAM market will begin to transition from the 512Mbit density to the 1Gbit density near the end of 2006.

The prediction also falls right inline with estimates from the Semiconductor Industry Association (SIA), which released its annual forecast for 2003-2006 back in November 2003.

The SIA expects the DRAM market to grow 7.9 percent to $16.5 billion in 2003 and 35.0 percent to $22.2 billion in 2004. The San Jose trade group is a bit more conservative in prognosticating about the correction. The SIA points to 2005, not 2006 as the year DRAMs are expected to decrease 20.0 percent to $17.8 billion. The group said in 2006, this market will rebound 30.0 percent to $23.1 billion in sales.

In fact, the overall MOS Memory market (DRAMs, Flash, SRAMs, and EPROMs) is expected to be the main driving force in 2004. The SIA's report predicts the DRAM market, followed by Flash memory, will lead sales in this product sector. In 2003, the MOS Memory market is forecast to grow 16.6 percent to $31.5 billion and 32.3 percent to $41.7 billion in 2004. In 2005, this market is expected to incur a cyclical downturn with a decrease of 10.1 percent to $37.5 billion in sales. By 2006, the loss will be made up with growth resuming to 18.2 percent to $44.3 billion.

ClickZ Live New York What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!

ABOUT THE AUTHOR

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

    Information currently unavailable

Jobs

    • Creative Project Manager
      Creative Project Manager (Agora Inc. ) - BaltimoreThe Creative Project Manager of PubSVS will work directly with the IRIS team and will be responsible...
    • Digital Marketing Associate
      Digital Marketing Associate (Connections Media) - Washington, DCConnections Media, LLC, a Washington, DC-based digital agency providing strategy...
    • Digital Marketing Specialist
      Digital Marketing Specialist (The Oxford Club) - BaltimoreThe Oxford Club is seeking a talented writer/marketer to join our growing email lead...