The Gay Financial Network (gfn.com) named Mad Dogs & Englishmen as itsadvertising agency of record.
Mad Dogs & Englishmen, in conjunction with Wilson Media Group, will create worldwide branding for gfn.com. The inaugural marketing campaign will debut by year's end.
No estimate of billings was disclosed.
"Mad Dogs & Englishmen is superb in the art of inventively bringing the essence of a brand to life," said Walter B. Schubert, founder and chairman of gfn.com.
"gfn.com has a unique character and focus and now, with Mad Dogs & Englishmen on our team, we have the opportunity to tell our story in the most powerful and effective way to the gay and lesbian community."
Mad Dogs clients have included Yoo-hoo chocolate drink, Nick at Nite's TV Land, moviefone.com and Coors Brewing as well as Crunch Fitness, ScreamingMedia, Kobrand Wines & Spirits, Time Warner Cable, The Daily Deal and The Village Voice.
August 10-12: Revolutionize your digital marketing campaigns at ClickZ Live San Francisco! Educating marketers for over 15 years, our action-packed, educationally-focused agenda covers every aspect of digital marketing. Early Bird rates available through Friday, July 17 - save up to $300! Register today.
US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.
E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.