Mad Dogs & Englishmen, in conjunction with Wilson Media Group, will create worldwide branding for gfn.com. The inaugural marketing campaign will debut by year's end.
No estimate of billings was disclosed.
"Mad Dogs & Englishmen is superb in the art of inventively bringing the essence of a brand to life," said Walter B. Schubert, founder and chairman of gfn.com.
"gfn.com has a unique character and focus and now, with Mad Dogs & Englishmen on our team, we have the opportunity to tell our story in the most powerful and effective way to the gay and lesbian community."
Mad Dogs clients have included Yoo-hoo chocolate drink, Nick at Nite's TV Land, moviefone.com and Coors Brewing as well as Crunch Fitness, ScreamingMedia, Kobrand Wines & Spirits, Time Warner Cable, The Daily Deal and The Village Voice.
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