The Gay Financial Network (gfn.com) named Mad Dogs & Englishmen as itsadvertising agency of record.
Mad Dogs & Englishmen, in conjunction with Wilson Media Group, will create worldwide branding for gfn.com. The inaugural marketing campaign will debut by year's end.
No estimate of billings was disclosed.
"Mad Dogs & Englishmen is superb in the art of inventively bringing the essence of a brand to life," said Walter B. Schubert, founder and chairman of gfn.com.
"gfn.com has a unique character and focus and now, with Mad Dogs & Englishmen on our team, we have the opportunity to tell our story in the most powerful and effective way to the gay and lesbian community."
Mad Dogs clients have included Yoo-hoo chocolate drink, Nick at Nite's TV Land, moviefone.com and Coors Brewing as well as Crunch Fitness, ScreamingMedia, Kobrand Wines & Spirits, Time Warner Cable, The Daily Deal and The Village Voice.
On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
Want to learn more? Join us at ClickZ Live San Francisco, Aug 10-12!
Educating marketers for over 15 years, ClickZ Live brings together industry thought leaders from the largest brands and agencies to deliver the most advanced, educational digital marketing agenda. Register today and save $500!
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
June 10, 2015
12:00pm ET/9:00am PT