Home  › Stats › Audience/Traffic

Active Home Internet Users by Country, November 2007

  |  December 26, 2007   |  Comments

Internet usage continues to remain a constant for many households.

The number of active Internet home users increased in all but 2 of the 10 countries tracked by Nielsen Online in November.

Active home Internet users receded in the U.K. (-1.14 percent) and in Switzerland (-0.81 percent). Combined, it was a loss of 326,506 active Internet home users.

Overall, the number of active Internet homes increased 1.96 percent over the previous month. The countries with the highest uptake include Brazil (8.32 percent); Australia (7.28 percent); Japan (2.75 percent); and Italy (2.23 percent).

Nielsen Online uses a sampling methodology applied worldwide, which allows for data aggregation on a regional and global basis. Active Internet users are derived from the number of users who have logged on in the previous 30 days.

Worldwide Active Internet Home Users, November 2007
Country October 2007 November 2007 Growth (%) Difference
Australia 10,833,733 11,622,791 7.28 789,058
Brazil 19,881,432 21,535,769 8.32 1,654,337
Switzerland 3,897,450 3,865,916 -0.81 -31,534
Germany 34,457,137 35,135,442 1.97 678,305
Spain 14,846,589 15,035,766 1.27 189,177
France 23,732,828 24,206,135 1.99 473,307
Italy 18,424,505 18,835,274 2.23 410,769
Japan 46,416,314 47,692,193 2.75 1,275,879
U.K. 25,866,815 25,571,843 -1.14 -294,972
U.S. 148,228,186 149,880,630 1.11 1,652,445
Totals 346,584,989 353,381,759 1.96 6,796,770
Source: Nielsen Online, 2007

ClickZ Live Chicago Learn Digital Marketing Insights From Leading Brands!
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda, or register and attend one of the best ClickZ events yet!

ABOUT THE AUTHOR

Enid Burns

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Stats delivers stats headlines to your inbox twice a week. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

WEBINARS

Resources

Jobs