Home  › Stats › Audience/Traffic

Active Home Internet Users by Country, November 2007

  |  December 26, 2007   |  Comments

Internet usage continues to remain a constant for many households.

The number of active Internet home users increased in all but 2 of the 10 countries tracked by Nielsen Online in November.

Active home Internet users receded in the U.K. (-1.14 percent) and in Switzerland (-0.81 percent). Combined, it was a loss of 326,506 active Internet home users.

Overall, the number of active Internet homes increased 1.96 percent over the previous month. The countries with the highest uptake include Brazil (8.32 percent); Australia (7.28 percent); Japan (2.75 percent); and Italy (2.23 percent).

Nielsen Online uses a sampling methodology applied worldwide, which allows for data aggregation on a regional and global basis. Active Internet users are derived from the number of users who have logged on in the previous 30 days.

Worldwide Active Internet Home Users, November 2007
Country October 2007 November 2007 Growth (%) Difference
Australia 10,833,733 11,622,791 7.28 789,058
Brazil 19,881,432 21,535,769 8.32 1,654,337
Switzerland 3,897,450 3,865,916 -0.81 -31,534
Germany 34,457,137 35,135,442 1.97 678,305
Spain 14,846,589 15,035,766 1.27 189,177
France 23,732,828 24,206,135 1.99 473,307
Italy 18,424,505 18,835,274 2.23 410,769
Japan 46,416,314 47,692,193 2.75 1,275,879
U.K. 25,866,815 25,571,843 -1.14 -294,972
U.S. 148,228,186 149,880,630 1.11 1,652,445
Totals 346,584,989 353,381,759 1.96 6,796,770
Source: Nielsen Online, 2007

ClickZ Live San Francisco This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!

ABOUT THE AUTHOR

Enid Burns

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Stats delivers stats headlines to your inbox twice a week. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

WEBINARS

    Information currently unavailable

Jobs

    • Interactive Product Manager
      Interactive Product Manager (Western Governors University) - Salt Lake CityWestern Governors University, one of the 20 largest universities...
    • SEO Senior Analyst
      SEO Senior Analyst (University of Phoenix (Apollo Education Group)) - San FranciscoSEO Senior Analyst   Position Summary...
    • SEM & Biddable Media Manager
      SEM & Biddable Media Manager (Kepler Group LLC) - New YorkAs an Optimization & Innovation Manager at Kepler Group, you will be on the bleeding...