Advertising Placements by Industry and Top Sponsored Links, October 2007

Enid Burns | November 14, 2007 | 0 comments

The industry breakdown of ad placements and unit types and top 25 companies placing sponsored links. The data are provided by Nielsen Online.

Advertising Breakdown by Industry, September and October 2007
Industry	Total Impressions, October 2007 (M)	Total Impressions, September 2007 (M)	Change From Previous Month (%)
Automotive	9,832.1	6,950.4	41.46
Business-to-business	6,621.8	8,293.3	-20.15
Consumer goods	12,142.5	11,166.1	8.74
Entertainment	15,468.2	10,028.3	54.25
Financial services	87,619.4	87,031.6	0.68
Hardware and electronics	6,439.7	7,605.8	-15.33
Health	4,753.4	4,962.0	-4.20
Public services	9,183.8	9,636.9	-4.70
Retail goods and services	38,490.3	51,004.8	-24.54
Software	3,827.4	4,445.7	-13.91
Telecommunications	13,783.3	20,131.3	-31.53
Travel	7,394.6	7,591.5	-2.59
Web media	85,043.7	74,220.3	14.58
Source: Nielsen Online, 2007

Advertising Breakdown by Ad Unit Type, September 2007 (M)
Industry	Flash, Generic	Rich Media	Sponsored Link	Standard Image	Standard Image/Text Link
Automotive	5,640.7	1,086.2	581.2	1,373.7	1,150.3
Business-to-business	1,318.8	88.1	4,039.9	891.1	284.0
Consumer goods	4,519.3	825.8	3,455.6	2,222.4	1,119.3
Entertainment	8,034.0	959.4	4,392.0	1,442.0	640.7
Financial services	20,526.2	635.2	2,996.1	13,297.5	50,164.5
Hardware and electronics	4,338.7	125.2	631.7	368.8	975.4
Health	2,068.7	153.6	1,257.9	1,040.0	233.3
Public services	1,469.3	39.9	2,910.4	1,694.1	3,070.2
Retail goods and services	5,625.6	498.6	13,621.7	7,379.7	11,364.8
Software	1,536.3	288.7	1,331.3	484.7	186.3
Telecommunications	6,994.8	193.2	1,584.1	2,284.2	2,727.0
Travel	2,162.3	115.7	2,677.7	1,657.4	781.5
Web media	5,134.4	101.3	40,848.6	5,691.3	33,268.1
Source: Nielsen Online, 2007

Top 25 Companies by Sponsored Link Impressions, September 2007
Company	Sponsored Link Impressions, October 2007 (M)	Sponsored Link Impressions, September 2007 (M)	Change From Previous Month (%)
Whohasacrushonyou.com	10,273.3	3,713.6	176.65
Zencon Technologies	5,993.2	567.6	955.98
InterActiveCorp	5,516.4	1,541.6	257.83
Wu-Yi Source	1,684.0	1,325.5	27.06
Yahoo	1,648.3	933.5	76.56
eBay	1,493.1	2,283.0	-34.60
Viacom	1,406.3	430.7	226.51
Anastasia Intl.	1,075.5	249.8	330.51
Batanga	872.4	265.2	228.98
QuinStreet	822.5	329.2	149.89
Ourstage.com	797.5	887.7	-10.15
Table For Six	793.8	205.0	287.28
True	766.8	619.7	23.73
Experian Group Limited	741.7	639.2	16.03
Circuit City	665.3	748.6	-11.13
CarsBelowInvoice.com	617.5	21.6	2,754.93
Sony	578.3	233.2	148.04
The Walt Disney Corp.	570.2	480.0	18.79
Dating Sites Reviews	567.3	307.4	84.58
Google	548.3	2,392.1	-77.08
Horror Entertainment	545.4	179.1	204.46
Pickamortgage	535.2	430.4	24.35
SRC	497.0	0.7	7,1618.04
Amazon.com	487.6	839.3	-41.90
Slacker	450.3	0	N/A
Source: Nielsen Online, 2007

Top 25 Companies by Top Three Search Terms, September 2007
Company	Search Term 1	Search Term 2	Search Term 3
Whohasacrushonyou.com	myspace.com	www.myspace.com	secure.myspace.com/index.cfm
Zencon Technologies	ebony	mature+moms	bbw
InterActiveCorp	priceline.com	priceline	www.snugtop
Wu-Yi Source	oprah	weight+watchers	triglycerides
Yahoo	thai+movie	viking+pool+cues	yahoo+personals
eBay	ebay	ebay.com	ebay+motors
Viacom	south+park	t.i.	funny+quizzes
Anastasia Intl.	russian+models	mail+order+brides	russianbrides.com
Batanga	free+music+downloads	chris+brown	akon
QuinStreet	bankruptcy	colleges	college+search
Ourstage.com	country+music	youtube	you+tube
Table For Six	chat+rooms	free+dating	local+singles
True	myspace.com	chat+rooms	chat
Experian Group Limited	free+credit+report	endurance+saddle+pads	pea+coat
Circuit City	camera	canon.com	camcorders
CarsBelowInvoice.com	scon	kbb.com	toyota.com
Sony	music+videos	expedia	chris+brown
The Walt Disney Corp.	dancing+with+the+stars	tinkerbell	abc.com
Dating Sites Reviews	women+seeking+ middle+aged+men	older+women+seeking+ younger+men	sugar+daddy
Google	google	gmail	myspace.com
Horror Entertainment	halloween+recipes	halloween+costumes	30+days+of+night
Pickamortgage	no+closing+cost+ refinance+mortgage	top+rated+refinance+ companies	best+refinance+with+va+loan
SRC	senior+census+figures+ for+colorado	baby+boomers+statistics	gps+mapping+software
Amazon.com	fort+pitt	lautzenheiser	halloween+costumes
Slacker	free+music	britney+spears	music
Source: Nielsen Online, 2007

View: Advertising Placements by Industry and Top Sponsored Links, August 2007

Methodology: Nielsen Online AdRelevance's Cloudprober technology tracks online advertising activity across over 2,000 sites and subsites.

Definition of Terms

Standard Image/Text Link: Ads that are comprised of many components, typically both image and text beneath the images, all of which link to the same destination URL.

Standard Image: Animated or static image ads; GIF or JPEG file format-based ads. HTML ads are also classified under this category.

Flash (Generic): Macromedia’s vector-based authoring tool that outputs file formats used to display interactive elements. Requires a plug-in (Flash Player). Generic Flash (Shockwave Formats - .swf) files used for standard Flash banners.

Rich Media: A method of communication that incorporates animation, sound, video, and/or interactivity via a proprietary ad platform. Vendors include Bluestreak, Eyeblaster, Klipmart, PointRoll, and Viewpoint Unicast.

Sponsored Link: Text-based ads that often appear as a result of a keyword search either on a search engine or associated site. These ads are often displayed alongside natural search results but identified under specified headers (e.g., "Paid Sponsor", "Sponsored Link", "Sponsored Sites" or “Sponsored Results”).