Internet Tradeline, which builds"Point and Shop" online stores for small businesses, on Tuesday inked dealswith ShopNow.com and WeTheShoppers.com that call for itsstores to be featured on their sites.
Internet Tradeline, which builds "Point and Shop" online stores for small businesses, Tuesday inked deals with ShopNow.com and WeTheShoppers.com that call for its stores to be featured on their sites.
The initiative is part of Internet Tradeline's effort to better market the e-tailers whose sites it has created through "volume discount" portal and other distribution deals.
The company operates a Point and Shop network, which includes 75 co-branded malls developed with local media sponsors such as boston.com, The Los Angeles Times and Times Company Digital Internet Tradeline gets a percentage of sales on the sites it creates and maintains.
ShopNow.com is an online shopping destination, while WeTheShoppers.com is a shopping portal. Both will give visitors to their sites access to Internet Tradeline's stores.
"The agreements with ShopNow.com and WeTheShoppers.com are simply the initial steps in our initiative to help Point and Shop merchants realize the immense sales and distribution capabilities that the Web has to offer," says Steven Levy, vice president of business development for ITI.
"The Point and Shop Reach program will level the e-commerce playing field, allowing small merchants to increase their exposure when we list them on some of the most popular shopping destinations online and granting them access to millions of unique customers."
Revolutionize your digital marketing campaigns at ClickZ Live San Francisco (August 10-12)!
Educating marketers for over 15 years, our action-packed, educationally-focused agenda offers 9 tracks to cover every aspect of digital marketing. Join over 500 digital marketers and expert speakers from leading brands. Register today!
Pamela Parker is a former managing editor of ClickZ News, Features, and Experts. She's been covering interactive advertising and marketing since the boom days of 1999, chronicling the dot-com crash and the subsequent rise of the medium. Before working at ClickZ, Parker was associate editor at @NY, a pioneering Web site and e-mail newsletter covering New York new media start-ups. Parker received a master's degree in journalism, with a concentration in new media, from Columbia University's Graduate School of Journalism.
US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.
E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.