Internet Tradeline, which builds"Point and Shop" online stores for small businesses, on Tuesday inked dealswith ShopNow.com and WeTheShoppers.com that call for itsstores to be featured on their sites.
Internet Tradeline, which builds "Point and Shop" online stores for small businesses, Tuesday inked deals with ShopNow.com and WeTheShoppers.com that call for its stores to be featured on their sites.
The initiative is part of Internet Tradeline's effort to better market the e-tailers whose sites it has created through "volume discount" portal and other distribution deals.
The company operates a Point and Shop network, which includes 75 co-branded malls developed with local media sponsors such as boston.com, The Los Angeles Times and Times Company Digital Internet Tradeline gets a percentage of sales on the sites it creates and maintains.
ShopNow.com is an online shopping destination, while WeTheShoppers.com is a shopping portal. Both will give visitors to their sites access to Internet Tradeline's stores.
"The agreements with ShopNow.com and WeTheShoppers.com are simply the initial steps in our initiative to help Point and Shop merchants realize the immense sales and distribution capabilities that the Web has to offer," says Steven Levy, vice president of business development for ITI.
"The Point and Shop Reach program will level the e-commerce playing field, allowing small merchants to increase their exposure when we list them on some of the most popular shopping destinations online and granting them access to millions of unique customers."
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!
Pamela Parker is a former managing editor of ClickZ News, Features, and Experts. She's been covering interactive advertising and marketing since the boom days of 1999, chronicling the dot-com crash and the subsequent rise of the medium. Before working at ClickZ, Parker was associate editor at @NY, a pioneering Web site and e-mail newsletter covering New York new media start-ups. Parker received a master's degree in journalism, with a concentration in new media, from Columbia University's Graduate School of Journalism.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
September 23, 2014
September 30, 2014
1:00pm ET/10:00am PT
October 23, 2014
1:00pm ET/10:00am PT