Internet Tradeline, which builds"Point and Shop" online stores for small businesses, on Tuesday inked dealswith ShopNow.com and WeTheShoppers.com that call for itsstores to be featured on their sites.
Internet Tradeline, which builds "Point and Shop" online stores for small businesses, Tuesday inked deals with ShopNow.com and WeTheShoppers.com that call for its stores to be featured on their sites.
The initiative is part of Internet Tradeline's effort to better market the e-tailers whose sites it has created through "volume discount" portal and other distribution deals.
The company operates a Point and Shop network, which includes 75 co-branded malls developed with local media sponsors such as boston.com, The Los Angeles Times and Times Company Digital Internet Tradeline gets a percentage of sales on the sites it creates and maintains.
ShopNow.com is an online shopping destination, while WeTheShoppers.com is a shopping portal. Both will give visitors to their sites access to Internet Tradeline's stores.
"The agreements with ShopNow.com and WeTheShoppers.com are simply the initial steps in our initiative to help Point and Shop merchants realize the immense sales and distribution capabilities that the Web has to offer," says Steven Levy, vice president of business development for ITI.
"The Point and Shop Reach program will level the e-commerce playing field, allowing small merchants to increase their exposure when we list them on some of the most popular shopping destinations online and granting them access to millions of unique customers."
Want to learn more?
Attend ClickZ Live New York March 30 - April 1. With over 15 years' experience delivering industry-leading events, ClickZ Live brings together over 60 expert speakers to offer an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
Pamela Parker is a former managing editor of ClickZ News, Features, and Experts. She's been covering interactive advertising and marketing since the boom days of 1999, chronicling the dot-com crash and the subsequent rise of the medium. Before working at ClickZ, Parker was associate editor at @NY, a pioneering Web site and e-mail newsletter covering New York new media start-ups. Parker received a master's degree in journalism, with a concentration in new media, from Columbia University's Graduate School of Journalism.
Hong Kong, May 5-6, 2015
A Buyer's Guide to Affiliate Management Software
Manage your performance marketing with the right solution. Choose a platform that will mutually empower advertisers and media partners!
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
May 6, 2015
12:00pm ET/9:00am PT