Amid an ongoing SEC investigation, the desktop search player pulls out of acquisition negotiations.
After agreeing in November to be acquired by search player Mamma.com, desktop search company Copernic Technologies is calling it off, citing a Securities and Exchange Commission (SEC) investigation into the public company.
While the SEC has been informally investigating Mamma.com for some time, Copernic's decision was apparently precipitated by the firm's Tuesday announcement that the inquiry had been formalized. The SEC is looking into trading in the company's securities, its financial reporting and internal controls. Mamma.com's stock has a history of volatility, having tripled in a single day in March 2004.
Despite all of its troubles, Mamma.com maintains it doesn't see any reason why the Copernic acquisition shouldn't have gone through. It had expected to close the deal before the end of May and is now considering whether it's due any break-up fees.
Mamma.com runs a meta-search engine, a paid search listings network and a pay-per-click ad network. Copernic, which offers an ad-supported version of its desktop search tool, would have added that technology and distribution network to the firm. It also would have brought Mamma an alliance with America Online.
AOL began offering users a beta version of Copernic-powered desktop search in December 2004, officially announcing a license deal in January 2005. The two companies said they'd cooperate to incorporate Copernic desktop search technology in AOL Search so users could search for information online or in files on the hard drive with one application. Neither company has indicated that the deal is off.
Susan Kuchinskas of internetnews.com contributed to the reporting of this story.
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!
Pamela Parker is a former managing editor of ClickZ News, Features, and Experts. She's been covering interactive advertising and marketing since the boom days of 1999, chronicling the dot-com crash and the subsequent rise of the medium. Before working at ClickZ, Parker was associate editor at @NY, a pioneering Web site and e-mail newsletter covering New York new media start-ups. Parker received a master's degree in journalism, with a concentration in new media, from Columbia University's Graduate School of Journalism.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
October 23, 2014
1:00pm ET/10:00am PT