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U.S. Web Usage and Traffic, May 2004

  |  June 16, 2004   |  Comments

Nielsen//NetRatings examined where U.S. Internet users were going and how long they were staying during May 2004.

Nielsen//NetRatings examined where U.S. Internet users were going and how long they were staying during May 2004. While there were far fewer at-work users than there were at home, the working Internet population spent more time online and surfing.

Average Web Usage, U.S., May 2004
Home Work
Number of Sessions/Visits Per Person 31 64
Number of Domains Visited Per Person 54 102
PC Time Per Person 26:20:06 75:19:57
Duration of a Web Page Viewed 00:00:54 00:01:00
Active Digital Media Universe 142,406,616 51,076,337
Current Digital Media Universe Estimate 205,343,851 55,519,965
Source: Nielsen//NetRatings

According to the traffic measurements, Yahoo, Microsoft and Google were among the sites that garnered the most unique visitors, with users spending considerably more time at sites belonging to the Time Warner Network, such as America Online.

Top Parent Companies for
May 2004, U.S., Home
Parent Name Unique
Audience
(000)
Reach Time Per
Person
(hr:min:sec)
Microsoft 94,791 66.56% 01:25:20
Time Warner 82,656 58.04% 03:39:48
Yahoo 81,285 57.08% 01:49:59
Google 51,120 35.90% 00:17:47
eBay 37,816 26.55% 01:27:43
United States Government 30,828 21.65% 00:17:15
Ask Jeeves 27,757 19.49% 00:21:16
InterActiveCorp 24,232 17.02% 00:17:36
Amazon 23,002 16.15% 00:15:09
RealNetworks 21,744 15.27% 00:42:59
Note: Parent company is a consolidation of multiple
domains and URLs owned by a single entity.
Source: Nielsen//NetRatings

Top Parent Companies for
May 2004, U.S., Work
Parent Unique
Audience
(000)
Reach Time Per
Person
(hr:min:sec)
Microsoft 45,207 88.51% 01:56:25
Yahoo 37,219 72.87% 02:38:36
Time Warner 36,106 70.69% 05:02:33
Google 30,568 59.85% 00:33:08
United States Government 25,199 49.34% 00:25:37
eBay 20,981 41.08% 01:31:56
InterActiveCorp 18,182 35.60% 00:21:31
Amazon 17,345 33.96% 00:20:05
Landmark Communications 13,910 27.23% 00:14:20
Ask Jeeves 13,626 26.68% 00:43:14
Note: Parent company is a consolidation of multiple
domains and URLs owned by a single entity.
Source: Nielsen//NetRatings

Definitions:

Parent company is a consolidation of multiple domains and URLs owned by a single entity.
Number of Sessions per Month: The average number of computer sessions per person for the specified reporting period. A session consists of Web sessions and/or any period of time spent using computer applications.
Number of Unique Domains Visited: An average of the total number of unique domains visited per person for the specified reporting period.
Page Views per Month: The total number of times a Web page has been requested by a user. Page views are counted only when they fully load into the user's browser window. Pages accessed from the user's local cache are included in page view counts. Unique pages will be counted each time they are requested.
Page Views per Surfing Session: Average number of Web pages viewed per person per Web session for the specified reporting period.
Time Spent per Month: Average time spent during active computer sessions per person for the specified reporting period.
Time Spent During Surfing Session: Average time spent per person during an active computer session for the specified reporting period.
Duration of a Page Viewed: Average duration of time that a Web page was viewed per person over the specified reporting period.
Internet Universe: The Nielsen//NetRatings Internet universe is defined as all members, 2 years of age or older, of households that currently have access to the Internet from a personal computer.
Active Internet Universe: People that have used a computer capable of connecting to the Internet AND visited a Web site and/or launched any computer file tracked by Nielsen//NetRatings' applications metering module.
Current Internet Universe Estimate: People over the age of 2 that have access to the Internet from a personal computer at home; includes active and non-active persons in the household.

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