Sony's PSP handheld gaming device is capable of playing video, but video fans aren't biting yet.
The PlayStation Portable (PSP) handheld gaming device is capable of more than games. It can play video content, music, and display photos, but emphasis among users remains on the games. According to data released from the "Mobile Entertainment Platforms and Services" report published by Parks Associates, only six percent of those who intend to buy the unit are interested in playing video content.
|Click to view full-size chart|
Sony made pre-recorded video available on the system's Universal Media Disc (UMD). Downloadable content can also be played on the PSP. Downloadable video content offered by Sony often contains streaming ads in a preroll format. Some content available as advertainment. Parks Associates doesn't differentiate between the pre-recorded and downloadable formats in the report, but cites a lack of relevant available content as one reason for the adoption lag.
"There are not that many commercial titles available yet. Almost 70 titles are available or will be released by the end of this year, though the titles are targeted toward gamers," Harry Wong, research associate at Parks Associates told ClickZ Stats. He also addressed downloadable content, "PSP [will need to] provide a better offering for video fans, they will have to make the download practice easier to access, and offer a library with more choices."
Driving factors for people who have purchased or intend to purchase a PSP are more focused on gaming. Graphics rank as the most important factor at 43 percent; gaming capabilities and the number of games carry equal importance with 29 percent of respondents respectively.
|Top Three influential Factors for PlayStation Portable (%)|
|Number of games available||29%|
|Note: n=157 PSP intenders|
|Source: Parks Associates, 2005|
On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
Want to learn more? Join us at ClickZ Live San Francisco, Aug 10-12!
Educating marketers for over 15 years, ClickZ Live brings together industry thought leaders from the largest brands and agencies to deliver the most advanced, educational digital marketing agenda. Register today and save $500!
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
June 10, 2015
12:00pm ET/9:00am PT