PlayStation Portable Remains a Gamer's Device

  |  June 14, 2005   |  Comments

Sony's PSP handheld gaming device is capable of playing video, but video fans aren't biting yet.

The PlayStation Portable (PSP) handheld gaming device is capable of more than games. It can play video content, music, and display photos, but emphasis among users remains on the games. According to data released from the "Mobile Entertainment Platforms and Services" report published by Parks Associates, only six percent of those who intend to buy the unit are interested in playing video content.

Desirable_Extra_Features_for_PlayStation_Portable
Click to view full-size chart

Sony made pre-recorded video available on the system's Universal Media Disc (UMD). Downloadable content can also be played on the PSP. Downloadable video content offered by Sony often contains streaming ads in a preroll format. Some content available as advertainment. Parks Associates doesn't differentiate between the pre-recorded and downloadable formats in the report, but cites a lack of relevant available content as one reason for the adoption lag.

"There are not that many commercial titles available yet. Almost 70 titles are available or will be released by the end of this year, though the titles are targeted toward gamers," Harry Wong, research associate at Parks Associates told ClickZ Stats. He also addressed downloadable content, "PSP [will need to] provide a better offering for video fans, they will have to make the download practice easier to access, and offer a library with more choices."

Driving factors for people who have purchased or intend to purchase a PSP are more focused on gaming. Graphics rank as the most important factor at 43 percent; gaming capabilities and the number of games carry equal importance with 29 percent of respondents respectively.

Top Three influential Factors for PlayStation Portable (%)
Graphics 34%
Gaming capabilities 29%
Number of games available 29%
Note: n=157 PSP intenders
Source: Parks Associates, 2005

ClickZ Live New York What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!

ABOUT THE AUTHOR

Enid Burns

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Stats delivers stats headlines to your inbox twice a week. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

Resources

Jobs

    • Customer Service Consultant
      Customer Service Consultant (Bonner and Partners) - Delray BeachBonner & Partners: Full-time Customer Service Consultant Position Who we are...
    • Financial Editor
      Financial Editor (Confidential) - DurhamSIX FIGURE EDITORS WANTED: To enforce lofty NEW editing standards. Easy Conditions Unlikely. Promotion and...
    • Information Processing Specialist
      Information Processing Specialist (Agora Inc. ) - BaltimoreInformation Processing Specialist – The IP specialist position ensures the successful...