Execs & Accounts: Euro RSCG, Platform A, FreeWheel

  |  May 7, 2008   |  Comments

Euro RSCG Discovery names Alex Bombeck as president, Platform A's Adtech to take over ad serving for Interactive Media, FreeWheel hires Brent Horowitz.

Euro RSCG Discovery named Alex Bombeck president. Bombeck was promoted from president of digital, North America at Euro RSCG 4G. He worked in the agency's 4G unit since 1999.

Platform A's Adtech signed an exclusive agreement with InteractiveMedia for digital ad serving. InteractiveMedia, the ad network of Deutsche Telekom, will migrate its portfolio of digital properties to Adtech's ad serving solution for display, video, and mobile advertising.

FreeWheel named Brent Horowitz as director of sales and business development. Horiwitz was previously director of business development at Homestead technologies. He also held the position of senior manager of business development at NexTag, and was at DoubleClick for five years before that.

Ipsh named two senior executives. Craig Turner was named senior VP, client service. Turner is a former executive with Rare Medium, Agency.com, and Sony. Brad Vettesse was named EVP and managing director. Vettese will lead ipsh's LA office, and will be responsible for developing engagement strategies for the agency's clients. Vettesse previously served as CMO at Teleflip, and VP of Limbo 41414 before that. He was CEO of mobiico for five years.

Gorilla Nation was selected by Mattel Properties to represent U.S. ad inventory. Gorilla Nation will represent online display ad inventory for Mattel's Barbie.com and PollyPocket.com sites.

Zig created a campaign in Canada for Unilever's Axe Body Spray. The campaign consists of English and French language TV spots, online banner ads, and a promotional Web site created by Dashboard.

Silverpop promoted Will Schnabel to VP, international markets. The promotion comes amid the company's international expansion efforts. Schnabel was previously general manager of Vtrenz at Silverpop.

Taco Bueno refilled its Cellfire mobile coupon account.The decision came after a successful test of 80 stores in Dallas. The fast food chain will accept Cellfire mobile coupons at participating locations throughout the full chain.

Market research firm InsightExpress appointed three senior management positions in the ad agency sector. Ed Agvent, senior manager of client relationships, agency sector, will be responsible for creating customized marketing research programs. Ryan Grady and Jeff Gerken were both named account executives, agency sector. Both will provide agency clients digital marketing research solutions.

Aggregate Knowledge joined Bazaarvoice's Radius.

Netshelter Technology Media hired Patrick Houston its SVP, media, and chief publisher. Houston was a founding general manager of Yahoo Tech, and a former editor-in-chief of CNET.com.

Adverplex hired Tom Ellis as search marketing manager. Ellis was previously with Commission Junction's CJ Search.

ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, August 29 to take advantage of Super Saver Rates!

ABOUT THE AUTHOR

Enid Burns

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

Jobs

    • Sales Planner
      Sales Planner (Verve ) - New YorkAbout Verve   Verve is the leader in location powered mobile advertising. We manage one of the largest mobile...
    • Systems Analyst/Support
      Systems Analyst/Support (Agora Inc. ) - BaltimoreIRIS (Increased Revenue Intuitive Software ) is proprietary software that helps marketers...
    • Client Services Support Specialist
      Client Services Support Specialist (Agora Inc. ) - Delray Beach OVERVIEW:  This position requires a highly motivated and resourceful individual...