Home  › Marketing › Strategies

Travel Advertising Statistics and Forecast 2008

  |  October 15, 2008   |  Comments

Travel sees ROI in online advertising versus other media, and marketers plan to watch their spending.

Travel advertisers turn to the Internet to fill seats, cars, and hotel rooms. Research presented to the travel industry by JupiterResearch finds 94 percent of the sector sees strong return on investment in online advertising, versus TV and radio (3 percent) and print (3 percent).

"Almost a third of the money from travel marketers spending will be online for 2008," said Emily Riley, senior analyst at JupiterResearch.

In 2008 budgets, 20 percent of advertisers in the travel vertical said they plan to spend $10 million or more online. A slightly smaller group, 10 percent, said they will spend between $5 million and $10 million. Twenty-seven percent said they will likely spend between $1 million and $5 million on advertising in the travel sector.

"Travel spending is going to increase from the marketer's side significantly," said Riley, adding that the total spend online for travel will be close to $2 billion in 2008 and will reach $4 billion by 2013. "[Advertisers] see where the ROI is, where the consumer goes, and the money that follows."

The primary goals of travel advertisers are to generate sales (87 percent); generate leads (37 percent); increase purchase intent (37 percent); build brand awareness (27 percent); build customer loyalty (17 percent). Survey respondents were able to select three choices from a list of 10 options.

Data are based on a survey and research conducted by JupiterResearch, Insight Express, and Google Travel Executive Survey.

ClickZ Live New York Want to learn more? Join us at ClickZ Live New York 2015
[ALERT] Super Saver Rates Expire January 30. With over 15 years of experience delivering industry leading events, ClickZ Live brings together over 50 expert speakers to deliver an action-packed, educationally-focused agenda covering all aspects of digital marketing. Quick! - Register today to secure your place at the best rate.

ABOUT THE AUTHOR

Enid Burns

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

Jobs

    • Sales Planner
      Sales Planner (Verve) - Los AngelesJob Information:   Planners at Verve are responsible for supporting all of the ad sales team’s pre...
    • E-Commerce Marketing Associate
      E-Commerce Marketing Associate (OmniVista Health) - BaltimoreOmniVista Health is looking to add an E-Commerce Marketing Associate to our expanding...
    • Front End Web Developer
      Front End Web Developer (Agora Financial) - BaltimoreAgora Financial, an independent financial publisher, has an immediate opening for a Front-End...