Details are sketchy on a new unit he'll help launch at Publicis Groupe, which owns Starcom MediaVest Group.
Internet marketing pioneer Nick Pahade is about to leave Beyond Interactive, the interactive media services agency he co-founded in 1995.
Reached by phone, Pahade said he would help launch a new unit at Publicis Groupe, but declined to elaborate on what its function will be. Publicis Groupe is the parent of Starcom MediaVest Group, arguably the most innovative agency in the area of media services.
"I'll be starting a new opportunity by the end of the year," he told ClickZ. "It's going to be something that's new to the industry. We're all pretty excited about it."
During his ten years at the helm of Beyond Interactive, Pahade helped define media buying and selling on the Web. Along the way, the agency was acquired by WPP's Grey Global Group in 1999, and folded into Grey's MediaCom division.
Two years ago, Pahade was promoted from chief strategic officer to VP and managing director. He'll leave Beyond Interactive in the next two weeks.
Beyond Interactive clients include Reebok, Bayer, Warner Bros., and W Hotels.
Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects.
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.
September 9, 2015
12pm ET/9am PT
September 16, 2015
12pm ET/9am PT
September 23, 2015
12pm ET/ 9am PT