Pahade Departs Beyond Interactive

  |  December 19, 2005   |  Comments

Details are sketchy on a new unit he'll help launch at Publicis Groupe, which owns Starcom MediaVest Group.

Internet marketing pioneer Nick Pahade is about to leave Beyond Interactive, the interactive media services agency he co-founded in 1995.

Reached by phone, Pahade said he would help launch a new unit at Publicis Groupe, but declined to elaborate on what its function will be. Publicis Groupe is the parent of Starcom MediaVest Group, arguably the most innovative agency in the area of media services.

"I'll be starting a new opportunity by the end of the year," he told ClickZ. "It's going to be something that's new to the industry. We're all pretty excited about it."

During his ten years at the helm of Beyond Interactive, Pahade helped define media buying and selling on the Web. Along the way, the agency was acquired by WPP's Grey Global Group in 1999, and folded into Grey's MediaCom division.

Two years ago, Pahade was promoted from chief strategic officer to VP and managing director. He'll leave Beyond Interactive in the next two weeks.

Beyond Interactive clients include Reebok, Bayer, Warner Bros., and W Hotels.

ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Sept 5 to take advantage of Super Saver Rates!

ABOUT THE AUTHOR

Zachary Rodgers

Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects. 

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

Resources

Jobs

    • Digital Marketing Analyst
      Digital Marketing Analyst (GovLoop) - Washington D.C.Are you passionate about audience acquisition? Love effective copy and amazingly effective...
    • Product Specialist
      Product Specialist (Agora Inc. ) - BaltimoreDescription: The Product Specialist is hyper-focused on the customer experience and ensures that our...
    • Partnerships Senior Coordinator
      Partnerships Senior Coordinator (Zappos.com, Inc.) - Las VegasZappos IP, Inc. is looking for a Partnerships Senior Coordinator! Why join us? Our...