Details are sketchy on a new unit he'll help launch at Publicis Groupe, which owns Starcom MediaVest Group.
Internet marketing pioneer Nick Pahade is about to leave Beyond Interactive, the interactive media services agency he co-founded in 1995.
Reached by phone, Pahade said he would help launch a new unit at Publicis Groupe, but declined to elaborate on what its function will be. Publicis Groupe is the parent of Starcom MediaVest Group, arguably the most innovative agency in the area of media services.
"I'll be starting a new opportunity by the end of the year," he told ClickZ. "It's going to be something that's new to the industry. We're all pretty excited about it."
During his ten years at the helm of Beyond Interactive, Pahade helped define media buying and selling on the Web. Along the way, the agency was acquired by WPP's Grey Global Group in 1999, and folded into Grey's MediaCom division.
Two years ago, Pahade was promoted from chief strategic officer to VP and managing director. He'll leave Beyond Interactive in the next two weeks.
Beyond Interactive clients include Reebok, Bayer, Warner Bros., and W Hotels.
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!
Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
September 23, 2014
September 30, 2014
1:00pm ET/10:00am PT
October 23, 2014
1:00pm ET/10:00am PT