Microsoft is conducting an internal beta of a new classifieds offering that will allow users to choose their own audience.
Microsoft is internally testing its own classifieds offering under the codename Fremont. Part of Windows Live, the ad-supported listings will incorporate geo-targeting and social networking features.
Fremont will be free to users and supported by local contextual advertising that will appear next to search results, said MSN product unit manager, Garry Wiseman.
The upcoming classifieds are said to combine "listing, social networking and community features in a trustworthy environment and feature innovative delivery and access methods," according to a Microsoft spokesperson. Users can select parameters for each listing to determine who gets access. A post can be limited to a user's social network. Alternately, ads can be broadcast to local sites or Microsoft's whole network, depending on user preferences.
The classifieds offering is widely seen to be a competitor to Google Base, which the search giant recently unveiled in beta.
"[Fremont] has some broader features like community and services," Greg Sterling, managing editor and program director of The Kelsey Group, told ClickZ News.
Microsoft is expected to geo-tag each listing to aid in local searches. Sterling called the service a geo-targeting play. "Given that they have the Virtual Earth and want to put that into their listings, I can easily imagine the listings plotted on a map," said Sterling.
Once launched, Fremont will be integrated with Messenger, Spaces and Search and satellite mapping will be enabled via Windows Live Local (formerly called Virtual Earth).
Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!
9 Strategies to Engage Your Consumers
Online marketing apps are highly engaging - taking visitors on short, but effective, conversion-focused journeys. This white paper illustrates 9 strategies to engaging consumers through app-like experiences.
Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?
March 19, 2014