Microsoft is conducting an internal beta of a new classifieds offering that will allow users to choose their own audience.
Microsoft is internally testing its own classifieds offering under the codename Fremont. Part of Windows Live, the ad-supported listings will incorporate geo-targeting and social networking features.
Fremont will be free to users and supported by local contextual advertising that will appear next to search results, said MSN product unit manager, Garry Wiseman.
The upcoming classifieds are said to combine "listing, social networking and community features in a trustworthy environment and feature innovative delivery and access methods," according to a Microsoft spokesperson. Users can select parameters for each listing to determine who gets access. A post can be limited to a user's social network. Alternately, ads can be broadcast to local sites or Microsoft's whole network, depending on user preferences.
The classifieds offering is widely seen to be a competitor to Google Base, which the search giant recently unveiled in beta.
"[Fremont] has some broader features like community and services," Greg Sterling, managing editor and program director of The Kelsey Group, told ClickZ News.
Microsoft is expected to geo-tag each listing to aid in local searches. Sterling called the service a geo-targeting play. "Given that they have the Virtual Earth and want to put that into their listings, I can easily imagine the listings plotted on a map," said Sterling.
Once launched, Fremont will be integrated with Messenger, Spaces and Search and satellite mapping will be enabled via Windows Live Local (formerly called Virtual Earth).
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, August 29 to take advantage of Super Saver Rates!
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
September 23, 2014