Yahoo! Broadens Partner Programs

  |  August 12, 2005   |  Comments

A new "Certified Partner" program and expanded Ambassador program give SEMs more tools to attract clients.

Yahoo Search Marketing is expanding its partner programs for search marketers and webmasters who manage or refer clients to Yahoo paid search campaigns.

The Alliances Program broadens Yahoo's four-year-old Ambassadors program, formerly limited to top partners, to include smaller SEM firms and individual search marketers. The three-tiered Ambassadors program provides partners with education, training and search marketing resources to help them sell and manage Yahoo Search Marketing campaigns for their clients.

At the introductory Ambassador level, commissions are paid a flat rate of $20 for each new advertiser referred to Yahoo Search Marketing, with no minimum spend required. Certified and Strategic Ambassadors must meet a minimum monthly spend and demonstrate additional expertise in Yahoo Search Marketing products. Partners in the higher tiers also get dedicated customer service, on-site training, and advertiser Web services.

Yahoo is also adding to its existing affiliate program with a new Certified Affiliate program, which offers Web-based training and marketing materials to help affiliates educate their clients before referring them to begin a paid search campaign with Yahoo The program is currently limited to affiliates in the United States and Canada, with plans to expand to other countries in the future.

Certified Affiliates will get the same commissions as the standard affiliate program -- a $20 commission for each referral who signs up for Yahoo's Sponsored Search or Local Sponsored Search programs, and an $80 commission for each Sponsored Search Fast Track sign-up, a program that offers advertisers more hand-holding for a $199 fee.

Both Ambassadors and Certified Affiliates must complete a course of Web-based training, pass a test on the material, and pay a $50 registration fee. In exchange for the extra work and cost, they will be given access to marketing materials, as well as promotional credits to pass on to clients to put toward the cost of their paid search campaigns.

The company will continue to offer its self-service affiliate program for smaller publishers, managed by ValueClick's Commission Junction. The Ambassador and Certified Affiliate programs are managed by Think Partnership's Kowabunga! Technologies.

ClickZ Live New York What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!

ABOUT THE AUTHOR

Kevin Newcomb

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

Resources

Jobs

    • Customer Service Consultant
      Customer Service Consultant (Bonner and Partners) - Delray BeachBonner & Partners: Full-time Customer Service Consultant Position Who we are...
    • Financial Editor
      Financial Editor (Confidential) - DurhamSIX FIGURE EDITORS WANTED: To enforce lofty NEW editing standards. Easy Conditions Unlikely. Promotion and...
    • Information Processing Specialist
      Information Processing Specialist (Agora Inc. ) - BaltimoreInformation Processing Specialist – The IP specialist position ensures the successful...