Atlas president joins ad technology startup; Levinson quits Google board to avoid antitrust scrutiny over affiliation with Apple.
AdReady hired Karl Siebrecht as president and chief operating officer. Siebrecht was president of Atlas, now owned by Microsoft. He'll oversee AdReady's go-to-market strategy and identify expansion opportunities.
Arthur Levinson has stepped down from Google's board of directors. The move was presumably taken to avoid antitrust scrutiny of his dual board seats with Apple and Google, which are increasingly competitive in the browser, mobile, and operating system markets. His resignation comes two months after Google CEO Eric Schmidt stepped down from Apple's board. A statement from FTC Chairman Jon Leibowitz hailed the resignation. Levinson is the former CEO of Genentech.
Catalyst Direct hired Peter Platt as chief digital officer. He joins the Rochester, NY-based agency from Butler/Till Media, where he was VP of online media for the past seven years.
Video ad network BBE hired Ravi Tijare as VP, operations. Tijare was most recently a senior team manager of U.S. operations at Operative Media, an ad operations company. He fills a newly created position at BBE.
Mobile marketing tech firm Velti made several senior appointments. Dakota Sullivan joins as VP of global marketing in San Francisco. Greg Bauer becomes VP of mobile solutions East, brands and agencies in New York. And Wilson Cheung has been named CFO, based in the U.K.
Johannes Leonardo launched a cross-channel campaign for public radio station WNYC. The "Tune in and be Moved" campaign uses print, radio, and digital media to promote the relaunch of WNYC's classical music station WQXR and its frequency move from 96.3 FM to 105.9 FM.
Digital coupons player M-Dot Network hired Steven Goforth as EVP, business development. Goforth held senior roles at Catalina Marketing, Fujitsu ICL, and Jewel-Osco of Florida.
Revolutionize your digital marketing campaigns at ClickZ Live San Francisco (August 10-12)!
Educating marketers for over 15 years, our action-packed, educationally-focused agenda offers 9 tracks to cover every aspect of digital marketing. Join over 500 digital marketers and expert speakers from leading brands. Register today!
US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.
E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.