Atlas president joins ad technology startup; Levinson quits Google board to avoid antitrust scrutiny over affiliation with Apple.
AdReady hired Karl Siebrecht as president and chief operating officer. Siebrecht was president of Atlas, now owned by Microsoft. He'll oversee AdReady's go-to-market strategy and identify expansion opportunities.
Arthur Levinson has stepped down from Google's board of directors. The move was presumably taken to avoid antitrust scrutiny of his dual board seats with Apple and Google, which are increasingly competitive in the browser, mobile, and operating system markets. His resignation comes two months after Google CEO Eric Schmidt stepped down from Apple's board. A statement from FTC Chairman Jon Leibowitz hailed the resignation. Levinson is the former CEO of Genentech.
Catalyst Direct hired Peter Platt as chief digital officer. He joins the Rochester, NY-based agency from Butler/Till Media, where he was VP of online media for the past seven years.
Video ad network BBE hired Ravi Tijare as VP, operations. Tijare was most recently a senior team manager of U.S. operations at Operative Media, an ad operations company. He fills a newly created position at BBE.
Mobile marketing tech firm Velti made several senior appointments. Dakota Sullivan joins as VP of global marketing in San Francisco. Greg Bauer becomes VP of mobile solutions East, brands and agencies in New York. And Wilson Cheung has been named CFO, based in the U.K.
Johannes Leonardo launched a cross-channel campaign for public radio station WNYC. The "Tune in and be Moved" campaign uses print, radio, and digital media to promote the relaunch of WNYC's classical music station WQXR and its frequency move from 96.3 FM to 105.9 FM.
Digital coupons player M-Dot Network hired Steven Goforth as EVP, business development. Goforth held senior roles at Catalina Marketing, Fujitsu ICL, and Jewel-Osco of Florida.
What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!
Singapore, 3-4 November
Hong Kong, 8-9 December
Hong Kong, 8-9 December
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.