Pepsi selects new agencies within Omnicom group for representation; Agency.com appoints Stuart Hemmings director of technology; Powered.com names marketing VP.
Pepsi selected TBWA/Chiat/Day and Arnell Design Agency for work in the U.S. TBWA/Chiat/Day will refresh Pepsi's communications across channels. Arnell has already worked with Pepsi and previously created the new Pepsi identity and packaging. TBWA/Chiat/Day, BBDO, and Arnell are all part of the Omnicom group of agencies. BBDO previously held the account.
Agency.com appointed Stuart Hemmings director of technology. Hemmings joins Agency.com's Chicago office from Digitas, where he was vice president, director of technology enablement. At Digitas he managed interactive campaigns and technology-enabled marketing initiatives for blue-chip brands such as Miller Brewing, Whirlpool, Philip Morris, Kellogg's, Blue Cross Blue Shield, and Samsung.
Powered.com appointed Aaron Strout vice president of marketing. Strout will oversee Powered's marketing strategy and serve as the voice of the company through speaking, blogging, podcasting, and social networking activities. Prior to Powered Strout was VP of social media at Mzinga, a provider of online communities and social networks. Prior to Mzinga Strout worked for nine years in marketing roles at Fidelity Investments' retail division.
Katrino Osio joined digital Sidebar as executive vice president of marketing. Osio will lead marketing efforts including strategy, research, branding, and advertising. She has 15 years of experience in media, entertainment, and consumer services. She previously worked with AOL and Time Warner as VP of global marketing.
Lifestyle and entertainment publisher Sugar named a VP of ad sales. In the role, Kristine Shine is charged with building Sugar's newly-formed sales team following the company's move to bring ad sales back in house from NBC Universal. Shine joins Sugar from Spot Runner where she was VP of regional sales. Prior to that, she spent four years as director of sales at Microsoft where she oversaw the West region sales team with a focus on search and display advertising. She also worked at BusinessWeek and Icon International where she held sales positions.
Revenue Science hired an account executive for its Midwest office. Suzanne Schultz was hired as a senior account executive in Revenue Science's Chicago office. She worked previously at Scripps Networks where she was a national advertising account executive. She managed accounts for DIY Network, Food Network, and Fine Living.
Celebrity news site People.com created a mobile site through Crisp Wireless. The mobile site is created and hosted by Crisp Wireless' Entertainment News channel, and can be found by typing m.people.com into a mobile browser. Crisp will be providing ad sales support for the mobile site that will include banner ads, photo gallery interstitial ads, and video pre-rolls.
Former AOL SVP joined Yieldex Larry Allen was hired as president of Yieldex, an inventory management and forecasting platform for addressable media. He will be based in the New York office. He was previously SVP of network development at AOL's Platform-A, and Tacoda before it was acquired by AOL. Prior to Tacoda Allen held positions at Unicast and Real Media prior to its merger with 24/7.
Marchex appointed former aQuantive CFO to its board of directors. M. Wayne Wisehart joined Marchex's board of directors. Wisehartmost recently served as CFO of aQuantive, prior to that he served as the CFO at Western Wireless Corporation. He also served as CFO of iNnerhost, and president and CEO of Price Communications Wireless, which is now part of Verizon Wireless. Wisehart serves on the board of directors at EarthLink.
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Hong Kong, May 5-6, 2015
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
12:00pm ET/9:00am PT