Mobile messaging traffic and mobile Web usage surges in Q1.
Access of mobile Web sites in the U.S has grown three-fold in the past year, according to Bango. The increase moves the U.S. to the second-highest usage country, behind Great Brittan. In April, the top five countries accessing the mobile Web through Bango-hosted sites are the U.K. (27 percent); the U.S. (21 percent); South Africa (11 percent); India (9 percent); and Indonesia (3 percent).
"What we're seeing through these numbers is a transformation of the Internet from something connected to a desktop to something mobile," said Anil Malhotra, SVP of marketing at Bango.
Messaging, including short message service (SMS), inter-carrier short message service (ICASMS), multimedia messaging service (MMS), intercarrier multimedia messaging service (ICMMS), person-to-person (P2P), and application-to-person (A2P), also underwent increases in activity in Q1, 2007. VeriSign's digital infrastructure enabled messages amounting for over $1 billion in revenue to carriers in the first three months of the year. The revenue figure represents 17 billion mobile messages, up from 8 billion in Q1 of last year.
About 200 million messages are sent on the average day, up from 75 million per day in the same period the year before. Messaging traffic peaks in the early evening hours.
P2P SMS is the most prevalent form of mobile messaging, with 16.1 billion messages in the category sent over the first quarter. In Q1, 122 million P2P MMS were sent, up from 42 million the previous year. A2P messaging is expected to increase. The number of A2P messages was not given, but the report stated over $500 million in revenue to carriers in Q1.
VeriSign works with over 500 carriers and reaches two billion mobile subscribers globally. Bango operates a global exchange in over 190 countries, and is able to measure anonymous activity to its WAP sites and mobile Web presence.
Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!
9 Strategies to Engage Your Consumers
Online marketing apps are highly engaging - taking visitors on short, but effective, conversion-focused journeys. This white paper illustrates 9 strategies to engaging consumers through app-like experiences.
Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?
March 19, 2014