Radar DDB opens in Toronto; Playboy.com adds a social networking layer to its site; Denuo brings back one of its founders.
Radar DDB moves Yvonne van Dinther to Toronto. DDB Canada is expanding, adding an office in Toronto. Van Dinther has been selected to head up the Toronto office. In Vancouver, Justin Young has been hired as MD of Radar DDB overseeing Western Canada.
Playboy.com goes social with Mzinga. Playboy selected Mzinga to power its social media on the magazine's Web property. The men's interest site will include applications such as discussions, article comments, ratings, reviews, and social profiles.
Denuo sees the return of a founder. Tim Harris re-joined the agency as senior vice president after spending two years in the video game development space. He formed the company Seven Lights and developed the game The Continuum.
Microsoft is living on the JiWire. McCann Worldgroup created a campaign for Microsoft to promote Office 2007 Home and Student editions. The campaign is running on JiWire's media channel, a mobile network, which deploys geo-targeting to reach high-income families and parents of school-age children. McCann is responsible for strategy and creative.
Cost Plus World Market expands its relationship with GSI Commerce. The agreement adds interactive marketing services through GSI Interactive, among other new activities. The agency will provide design and marketing services.
Ad network ad pepper brings in new executive. Sean Finn was named VP of business development in North America at ad pepper media to lead the expansion of the iSense Network and iLead publisher network. Finn began his Internet advertising career with the launch of 2Can Media, and built the sales division of DVD store Express.com.
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Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
June 10, 2015
12:00pm ET/9:00am PT