January 5, 2007 | Comments
Top 50 Advertisers by Media Value in November, 2006
Top Internet advertisers by media value. The data are provided by TNS Media Intelligence.
|Top 50 Internet Advertisers by Media Value,|
|2||Cingular Wireless Service||10,122||Tech|
|5||E*Trade Financial Online||7,424.9||Fin|
|7||University of Phoenix Online||7,117.4||Edu|
|19||Sears Department - Misc.||4,694.7||Ret.|
|20||Scottrade Consumer Services||4,340.7||Fin|
|22||Ford Auto & Truck||3,668.8||Ret|
|24||Countrywide Home Loans||3,543.6||Fin|
|31||Dodge Trucks Nitro||3,094.5||Ret|
|34||Bank of America||2,999.5||Fin|
|35||ING Direct Bank Consumer Services||2,782.7||Fin|
|36||Dell VAR Computers||2,763.9||Tech|
|38||Chevrolet Trucks Silverado||2,667.5||Ret|
|41||Honda Trucks CR-V||2,438.2||Ret|
|46||Dollar Rent A Car Online||2,340.1||T/H|
|47||Palm Treo TripKit||2,280.7||Tech|
|48||Sony: "Casino Royale"||2,235.4||M/E|
|Sectors: Auto - Automotive; Class - Classifieds; CPG - Consumer Package Goods; Date - Online Dating; Edu - Education; Fin - Financial Services; H/F - Health & Fitness; M/E - Media & Entertainment; Misc - Miscellaneous; Ret - Retail; Tech - Technology; T/H - Travel/Hospitality|
|View: Top 50 Internet Advertisers in October, 2006|
Methodology: Chart represents the value of display advertising in both standard and non-standard ad formats. Media expenditure estimates do not always take into account special considerations including publisher discounts, barter agreements, co-sponsorship, affiliate relationships, etc.
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
September 17, 2014
September 23, 2014
September 30, 2014
1:00pm ET/10:00am PT