Advertising Placements by Industry and Top Sponsored Links, February 2008

April 11, 2008   |  Comments

The industry breakdown of ad placements and unit types, and the top 25 companies placing sponsored links.

The industry breakdown of ad placements and unit types and top 25 companies placing sponsored links. The data are provided by Nielsen Online.

Advertising Breakdown by Industry, January 2008 and February 2008
Industry Total Impressions, February 2008
(M)
Total Impressions, January 2008
(M)
Change From Previous Month (%)
Automotive 8,683.4 4,538.9 0.91
Business-to-business 4,226.5 5,573.4 -0.24
Consumer goods 12,411.2 14,139.6 -0.12
Entertainment 7,134.1 7,146.8 0.00
Financial services 64,358.1 76,316.7 -0.16
Hardware and electronics 5,665.7 8,428.3 -0.33
Health 7,353.1 8,050.1 -0.09
Public services 9,810.5 8,835.0 0.11
Retail goods and services 46,826.6 51,748.1 -0.10
Software 5,939.6 5,297.9 0.12
Telecommunications 24,162.9 18,773.6 0.29
Travel 8,542.5 7,675.5 0.11
Web media 72,324.2 79,871.8 -0.09
Source: Nielsen Online, 2008

Advertising Breakdown by Ad Unit Type, February 2008 (M)
Industry Flash, Generic Rich Media Sponsored Link Standard Image Standard Image/Text Link
Automotive 2,726.0 1,310.0 492.9 2,474.7 1,679.8
Business-to-business 756.7 57.0 2,069.4 1,273.0 70.4
Consumer goods 3,481.3 814.7 4,421.0 3,192.8 501.4
Entertainment 3,613.9 414.0 1,551.2 1,328.9 226.1
Financial services 17,556.3 453.5 2,787.4 11,843.5 31,717.4
Hardware and electronics 2,111.6 378.7 247.0 460.7 2,467.7
Health 2,241.4 202.1 2,765.7 1,871.5 272.4
Public services 2,548.7 76.0 1,600.4 2,244.7 3,340.5
Retail goods and services 7,186.8 514.0 18,638.2 7,950.6 12,536.9
Software 2,031.8 94.9 600.7 2,238.9 973.3
Telecommunications 7,212.2 420.4 1,307.9 4,716.2 10,506.3
Travel 2,870.7 147.9 2,771.8 2,265.9 486.2
Web media 7,060.8 89.1 19,321.9 6,359.0 39,493.4
Source: Nielsen Online, 2008

Top 25 Companies by Sponsored Link Impressions, February 2008
Company Sponsored Link Impressions, February 2008 (M) Sponsored Link Impressions, January 2008 (M) Change From Previous Month (%)
True 6,158.8 2,492.6 1.47
Wu-Yi Source 4,047.8 3,750.5 0.08
Singlesnet.com 2,009.3 877.9 1.29
Anastasia Intl. 1,982.0 2,762.7 -0.28
Fave Media 1,612.3 263.9 5.11
Mate1.com 1,408.1 637.2 1.21
Zencon Technologies 1,048.9 6,834.6 -0.85
eBay 1,035.9 982.4 0.05
Boost Worldwide 1,011.3 2,895.1 -0.65
Table For Six* 910.4* 500.9* 0.82*
internetmadesimple.com 822.0 740.0 0.11
Yahoo 798.0 1,063.4 -0.25
InterActiveCorp 744.3 600.4 0.24
Too Lazy 675.9 30.3 21.29
International Networks 613.5 1.9 322.08
Ourstage.com 552.3 934.0 -0.41
Experian Group Ltd. 540.9 690.8 -0.22
Shopzilla Intl 509.9 336.6 0.51
Hollywood Media 486.3 201.5 1.41
Time Warner Inc. 473.4 197.0 1.40
Fidelity Investments 422.6 423.1 0.00
FilipinaHeart.com 390.0 239.5 0.63
e-Unity Corp. 361.2 1,056.1 -0.66
Amazon.com 339.2 587.4 -0.42
General Electric 318.6 298.2 0.07
Source: Nielsen Online, 2008

*After these data were published, Nielsen Online said it learned that the impression counts for Table for Six were inflated, citing an ad collection issue with its sponsored link impressions on MySpace.com. It said the issue has been fixed and the data should be normalized effective the week ending April 20, 2008.

Top 25 Companies by Top Three Search Terms, February 2008
Company Search Term 1 Search Term 2 Search Term 3
True match.com chat+rooms adam4adam
Wu-Yi Source weight+watchers oprah.com jenny+craig
Singlesnet.com singlesnet.com chat+rooms free+chat
Anastasia Intl. mail+order+brides european.
single.women.
beautiful+women
Fave Media ups blackhawks
+tickets
costumes
Mate1.com match.com match java+chat+room
Zencon Technologies blackpeoplemeet match.com blackplanet
eBay ebay ebay.com www.ebay.com
Boost Worldwide boostmobile.com ringtones prepaid+phones
Table For Six chat+rooms chat+room sacramento,
+california+
speed+dating
internetmadesimple.com weight+watchers hgtv.com webmd.com
Yahoo monster.com zip+codes yahoo+personals
InterActiveCorp match.com expedia.com priceline
Too Lazy N/A N/A N/A
International Networks chinese+new
+year
chinese+new+
year+dragons
chinese+new+
year,+dragon
Ourstage.com great+american
+song+contest
songwriting
+contest
sell+music+
on+my+site
Experian Group Ltd. free+credit+report endurance+
saddle+pads
credit+report
Shopzilla Intl peppers+sun
+glasses
chargers+jackets grapevine+trees
Hollywood Media "same+day+
tickets+for
+broadway
+shows"+
chicago+shows chicago+musicals
Time Warner Inc. mapquest map+quest aol
Fidelity Investments car+insurance stock united+healthcare
FilipinaHeart.com philippines mail+order+
brides+
philippines
philippines+lady
e-Unity Corp. chat+for+kids single.net travel+groups
+singles
Amazon.com turbo+tax r2-d2+action+figure turbotax
General Electric hsn free+horoscope ovulation+
calendar
Source: Nielsen Online, 2008

View: Advertising Placements by Industry and Top Sponsored Links, January 2008

Nielsenonline

Methodology: Nielsen Online AdRelevance's Cloudprober technology tracks online advertising activity across over 2,000 sites and subsites.

Definition of Terms

  • Standard Image/Text Link: Ads that are comprised of many components, typically both image and text beneath the images, all of which link to the same destination URL.


  • Standard Image: Animated or static image ads; GIF or JPEG file format-based ads. HTML ads are also classified under this category.


  • Flash (Generic): Macromedia’s vector-based authoring tool that outputs file formats used to display interactive elements. Requires a plug-in (Flash Player). Generic Flash (Shockwave Formats - .swf) files used for standard Flash banners.


  • Rich Media: A method of communication that incorporates animation, sound, video, and/or interactivity via a proprietary ad platform. Vendors include Bluestreak, Eyeblaster, Klipmart, PointRoll, and Viewpoint Unicast.


  • Sponsored Link: Text-based ads that often appear as a result of a keyword search either on a search engine or associated site. These ads are often displayed alongside natural search results but identified under specified headers (e.g., "Paid Sponsor", "Sponsored Link", "Sponsored Sites" or “Sponsored Results”).

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