Advertising Placements by Industry and Top Sponsored Links, April 2008

May 29, 2008   |  Comments

The industry breakdown of ad placements and ad unit types, and the top 25 companies placing sponsored links.

The industry breakdown of ad placements and unit types and top 25 companies placing sponsored links. The data are provided by Nielsen Online

Comparative data for March were not available because of a data collection issue involving sponsored link impressions on

Advertising Breakdown by Industry, April 2008
Industry Total Impressions, April 2008
Automotive 10,019.3
Business-to-business 5,530.5
Consumer goods 10,185.5
Entertainment 8,407.4
Financial services 52,773.1
Hardware and electronics 5,024.5
Health 9,240.0
Public services 9,628.7
Retail goods and services 34,942.8
Software 6,712.7
Telecommunications 26,841.8
Travel 7,508.3
Web media 74,621.6
Source: Nielsen Online, 2008

Advertising Breakdown by Ad Unit Type, April 2008 (M)
Industry Flash, Generic Rich Media Sponsored Link Standard Image Standard Image/Text Link
Automotive 5,197.4 1,672.7 786.3 1,385.9 977.0
Business-to-business 1,017.0 195.5 2,167.1 1,804.6 346.3
Consumer goods 4,155.9 1,000.0 1,853.8 2,144.5 1,031.2
Entertainment 4,662.8 489.5 1,184.5 1,418.5 652.1
Financial services 11,160.3 294.1 2,110.5 11,762.8 27,445.3
Hardware and electronics 2,105.1 113.7 268.6 457.1 2,080.0
Health 4,797.9 185.9 2,618.6 1,254.2 383.6
Public services 2,666.1 37.0 2,385.7 2,740.5 1,799.5
Retail goods and services 6,773.9 629.7 9,689.9 6,661.7 11,187.5
Software 1,225.8 64.8 3,308.8 1,654.4 458.8
Telecommunications 8,826.4 514.9 2,733.2 3,794.8 10,972.4
Travel 2,723.5 121.8 2,444.3 1,789.6 429.3
Web media 7,152.1 43.9 19,942.2 7,977.4 39,506.0
Source: Nielsen Online, 2008

Top 25 Companies by Sponsored Link Impressions, April 2008
Company Sponsored Link Impressions, April 2008 (M)
Spark Networks Inc. 3,499.5
True 1,790.31
Wu-Yi Source 1,540.3
Lookout Software LLC 1,506.6
Caution Media Inc. 1,372.5
Boost Worldwide Inc. 1,216.7
Flycell Inc. 1,188.4
iPlayMusic Inc. 1,149.8
Yahoo 1,124.1
eBay 1,046.1
Time Warner Inc. 809.0
InterActiveCorp 755.07
Cellfish Media LLC 685.5
Southwest Airlines Co. 619.5
Pickamortgage 614.7
Internet Made Simple 601.1
LifeScript Nutrition Research Laboratories 561.2
Cloudmark Inc. 504.9
SpiralFrog 504.2
Experian Group Ltd. 496.7 467.0
Zencon Technologies LLC 466.3 436.2
NexTag Inc. 431.5
Hollywood Film Institute 405.7
Source: Nielsen Online, 2008

Top 25 Companies by Top Three Search Terms, April 2008
Company Search Term 1 Search Term 2 Search Term 3
Spark Networks Inc. happy+feet+shoes online+dating christian+mingle
True free+dateing+services
Wu-Yi Source weight+watchers oprah
Lookout Software LLC outlook+web+access outlook+online for-windows.xp+calendar
Caution Media Inc. southwestern+college avtech+760 +rop+cna+schools+alhambra+ca+
Boost Worldwide Inc. ringtones cell+phones+pre-paid
Flycell Inc. t+mobile t-mobile at&t
iPlayMusic Inc. guitar+beginner guitar+harpeszios guitar+lessons+in+north+
Yahoo natru-vent the+sockman+socks flamenco+guitar+strings
eBay ebay energizer+bunny
Time Warner Inc. mapquest map+quest aol
InterActiveCorp priceline radiators
Cellfish Media LLC horoscopos horoscopes lovepoems
Southwest Airlines Co. airlines airline+tickets flights
Pickamortgage refinance+for+modular+homes refinancing+home +streamline+refinance+
Internet Made Simple weight+watchers
LifeScript Nutrition Research Laboratories quizzes signs+of+pregnancy horoscopes
Cloudmark Inc. blocking+spam spam+blocker+ phishing
SpiralFrog free+music+downloads free+music music
Experian Group Ltd. endurance+saddle+pads free+credit+report kill-a-watt paha+que+ the+sockman+socks
Zencon Technologies LLC blackplanet chicagoland+singles+
meet+women+30-45 ddhelp
NexTag Inc. 1987+lowrider+chevy+monte+
Hollywood Film Institute No data No data No data
Source: Nielsen Online, 2008

View: Advertising Placements by Industry and Top Sponsored Links, January 2008


Methodology: Nielsen Online AdRelevance's Cloudprober technology tracks online advertising activity across over 2,000 sites and subsites.

Definition of Terms

  • Standard Image/Text Link: Ads that are comprised of many components, typically both image and text beneath the images, all of which link to the same destination URL.

  • Standard Image: Animated or static image ads; GIF or JPEG file format-based ads. HTML ads are also classified under this category.

  • Flash (Generic): Macromedia’s vector-based authoring tool that outputs file formats used to display interactive elements. Requires a plug-in (Flash Player). Generic Flash (Shockwave Formats - .swf) files used for standard Flash banners.

  • Rich Media: A method of communication that incorporates animation, sound, video, and/or interactivity via a proprietary ad platform. Vendors include Bluestreak, Eyeblaster, Klipmart, PointRoll, and Viewpoint Unicast.

  • Sponsored Link: Text-based ads that often appear as a result of a keyword search either on a search engine or associated site. These ads are often displayed alongside natural search results but identified under specified headers (e.g., "Paid Sponsor", "Sponsored Link", "Sponsored Sites" or “Sponsored Results”).

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