Microsoft Unveils Digital Advertising Solutions

  |  September 25, 2006   |  Comments

New ad strategy aims to bring together multiple ad products in a unified offering.

Microsoft will unveil a new unified advertising strategy today with the launch of Microsoft Digital Advertising Solutions.

The new branding incorporates ad offerings across MSN and Windows Live; the upcoming Xbox and Office Online; and future Windows Mobile and IPTV ad products. The goal is to bring together these various ad products and services into a coherent offering for advertisers.

"Microsoft's advertising business is growing quickly and becoming more sophisticated. It is our responsibility to clearly articulate to advertisers how they can apply our broad set of assets and relationships to reach consumers across the many digital touch points of their day," Joanne Bradford, corporate VP of global sales and marketing and chief media revenue officer at Microsoft, said in a statement.

A new Web site for advertisers offers details on Microsoft's various offerings, detailing the various opportunities available to advertisers on each property. Also on the site are several video interviews with media, advertising, and digital agencies. The interviews cover topics like creativity, media fragmentation, user-generated content, and advertising relevance.

Microsoft has been expanding its ad services for the past year, since it began refocusing its business on advertising a year ago. During that time, it has continued to develops its adCenter platform, launch the Live.com portal, and set up a new online business group, with MSN honcho Yusuf Mehdi heading it up as chief advertising strategist.

The company has also looked outside its business for ad growth, acquiring in-game ad provider Massive, and striking a deal with social network Facebook, for example.

"As today's consumers spend more and more time online across various digital devices like mobile phones and video games, advertisers are finding they can no longer reach their entire target audience by advertising on a single medium," Bradford said. "We're addressing the reality of media fragmentation and enabling advertisers to get back to what they do best: creating engaging and creative ads."

ClickZ Live San Francisco Revolutionize your digital marketing campaigns at ClickZ Live San Francisco! (August 10-12) Educating marketers for over 15 years, we return to San Francisco this August with our action-packed, educationally-focused agenda that will cover every aspect of digital marketing. Early Bird rates available through Friday, July 17 - save up to $300! Register today.

ABOUT THE AUTHOR

Kevin Newcomb

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

US Consumer Device Preference Report

US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.

E-Commerce Customer Lifecycle

E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.

WEBINARS

Jobs

  • Sr. Marketing Specialist, PPC
    Sr. Marketing Specialist, PPC (Charter Communications) - StamfordSr. Marketing Specialist, PPC– Digital Marketing Charter Communications...
  • Online Marketing Analyst
    Online Marketing Analyst (FULLBEAUTY Brands ) - New YorkINTRODUCTION: Are you interested in a unique career opportunity where you can represent...
  • Copy Editor
    Copy Editor (ClickZ / Search Engine Watch) - New YorkROLE OVERVIEW The role of the copy editor for ClickZ has many demands. Ultimately, the copy...