City guide and directory company Zip2 Corp. signed anagreement with Excite Inc. to be the provider of Yellow Pages throughout the Excite and WebCrawler services.
As a result of the agreement, Zip2 said it will gain access to Excite traffic and distribute it to its 160 media affiliates, allowing them to leverage their local brands and thus more effectively sell online advertising to local businesses.
The deal marks the launch of a national strategy for Zip2 and is the first of several deals anticipated in the coming months, the company said. Financial terms were not disclosed.
Consumers will have access to more than 16 million local business listings with over 6,000 local Web sites including online shopping specials and coupons through Zip2 and Excite, the company said. The service is scheduled to begin in September.
"Through the Excite Network, Zip2 will now reach a national audience and provide millions of Web visitors with easy access to local business and shopping information," said Elon Musk, founder and executive vice president of Zip2.
Zip2's Yellow Pages will also be available at Excite in September 1998.
Want to learn more? Join us at ClickZ Live New York 2015
[ALERT] Super Saver Rates Expire January 30. With over 15 years of experience delivering industry leading events, ClickZ Live brings together over 50 expert speakers to deliver an action-packed, educationally-focused agenda covering all aspects of digital marketing. Quick! - Register today to secure your place at the best rate.
Singapore, 5-6 March
Bangkok, 17-18 March
Hong Kong, April 2015
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.