City guide and directory company Zip2 Corp. signed anagreement with Excite Inc. to be the provider of Yellow Pages throughout the Excite and WebCrawler services.
As a result of the agreement, Zip2 said it will gain access to Excite traffic and distribute it to its 160 media affiliates, allowing them to leverage their local brands and thus more effectively sell online advertising to local businesses.
The deal marks the launch of a national strategy for Zip2 and is the first of several deals anticipated in the coming months, the company said. Financial terms were not disclosed.
Consumers will have access to more than 16 million local business listings with over 6,000 local Web sites including online shopping specials and coupons through Zip2 and Excite, the company said. The service is scheduled to begin in September.
"Through the Excite Network, Zip2 will now reach a national audience and provide millions of Web visitors with easy access to local business and shopping information," said Elon Musk, founder and executive vice president of Zip2.
Zip2's Yellow Pages will also be available at Excite in September 1998.
On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
Want to learn more? Join us at ClickZ Live San Francisco, Aug 10-12!
Educating marketers for over 15 years, ClickZ Live brings together industry thought leaders from the largest brands and agencies to deliver the most advanced, educational digital marketing agenda. Register today and save $500!
Hong Kong, May 5-6, 2015
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
12:00pm ET/9:00am PT