A veteran of Google and eBay, Seth was charged with bringing order to AOL's ramshackle family of advertising products.
Shashi Seth, the guy AOL hired in September to bring order to its sprawling family of ad products, is leaving the company to accept an unspecified role at Yahoo. (Update 1/14: Yahoo announced Seth's hire as SVP of its search products team.)
In a letter to employees, Seth cited family reasons and apologized for taking leave so unexpectedly. The move represents a setback for AOL, which had looked to him to integrate and revamp its divergent ad platforms -- including Advertising.com and its mobile, behavioral targeting, and rich media ad operations.
"While Shashi was only with us for 90 days, we appreciate the early steps he took to help us redefine AOL's advertising product roadmap," Jeff Levick, AOl's president of global advertising and strategy, wrote in a memo to employees obtained by ClickZ.
Levick named Jamie Fellows as interim head of AOL's global ad products group.
Among his duties was the development of a self-serve ad buying system for AOL inventory, first reported by ClickZ in July. He also had global oversight of Advertising.com and the company's other display ad products.
Interestingly, the guy Seth replaced at AOL, 14-year vet Eric Bosco, landed a new gig today, as chief product officer at comScore.
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Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects.
Hong Kong, May 5-6, 2015
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
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