A veteran of Google and eBay, Seth was charged with bringing order to AOL's ramshackle family of advertising products.
Shashi Seth, the guy AOL hired in September to bring order to its sprawling family of ad products, is leaving the company to accept an unspecified role at Yahoo. (Update 1/14: Yahoo announced Seth's hire as SVP of its search products team.)
In a letter to employees, Seth cited family reasons and apologized for taking leave so unexpectedly. The move represents a setback for AOL, which had looked to him to integrate and revamp its divergent ad platforms -- including Advertising.com and its mobile, behavioral targeting, and rich media ad operations.
"While Shashi was only with us for 90 days, we appreciate the early steps he took to help us redefine AOL's advertising product roadmap," Jeff Levick, AOl's president of global advertising and strategy, wrote in a memo to employees obtained by ClickZ.
Levick named Jamie Fellows as interim head of AOL's global ad products group.
Among his duties was the development of a self-serve ad buying system for AOL inventory, first reported by ClickZ in July. He also had global oversight of Advertising.com and the company's other display ad products.
Interestingly, the guy Seth replaced at AOL, 14-year vet Eric Bosco, landed a new gig today, as chief product officer at comScore.
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!
Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
October 23, 2014
1:00pm ET/10:00am PT