Yahoo!, BT Partner for Broadband Services

  |  February 12, 2003   |  Comments

The content player and service provider will intro premium services, including spam control and photo storage, to U.K. customers. A multi-million-dollar ad campaign will support the initiative.

Portal player Yahoo is teaming with broadband provider British Telecom to offer new premium services to residential customers in the United Kingdom.

The service, dubbed Yahoo UK Plus, rolls out in coming weeks. It features spam controls, instant messaging, multiple email accounts, parental controls, digital photo storage, anti-virus software and firewall security.

A more extensive version of the service, modeled on Yahoo/SBC's digital subscriber line offerings, is also planned. Pricing has not yet been announced.

The companies will also spend millions of dollars on an online and offline ad campaign to support the initiative. BT has redesigned its homepage to trumpet the agreement, and Yahoo will promote the service on its properties, which it said reach 42 percent of Internet users in the United Kingdom.

Like the Yahoo/SBC deal, this partnership gives both companies a recipe for creating a portal-based, content-rich DSL service that would pack more punch than the average ISP and lure new customers who have not yet gone online.

"As broadband lies at the center of our strategic development, it is extremely important for us to partner with leading Internet companies like Yahoo" said Pierre Danon, a BT executive.

Carriers believe alliances with providers of rich content such as streaming audio and video, will help convince customers to upgrade from dial-up Internet access to faster, but more expensive, broadband connections.

For example, BT's infrastructure lets a user download either approximately 200 music tracks, 650 short videos, 10,000 pictures or around 100 large software programs every day, it said.

For Sunnyvale, Calif.-based Yahoo, the agreement marks its first telecom partnership in Europe and better establishes its paid services, a key future revenue area.

"With our more than 2.2 million unique, paying relationships, we have been able to clearly demonstrate Yahoo's leadership in the premium services arena, and we are excited to build upon our momentum with this partnership," said Terry Semel, Yahoo chairman and CEO.

ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!


Derek Harding

Derek Harding is the CEO and founder of Innovyx Inc., a member of the Omnicom Group and the first e-mail service provider to be wholly owned by a full-service marketing agency. A British expatriate living in Seattle, WA, Derek is a technologist by background who has been working in online marketing on both sides of the Atlantic for the last 10 years.

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.



Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.


    • Tier 1 Support Specialist
      Tier 1 Support Specialist (Agora Inc.) - BaltimoreThis position requires a highly motivated and multifaceted individual to contribute to and be...
    • Recent Grads: Customer Service Representative
      Recent Grads: Customer Service Representative (Agora Financial) - BaltimoreAgora Financial, one of the nation's largest independent publishers...
    • Managing Editor
      Managing Editor (Common Sense Publishing) - BaltimoreWE’RE HIRING: WE NEED AN AMAZING EDITOR TO POLISH WORLD-CLASS CONTENT   The Palm...