Advertising Placements by Industry and Top Sponsored Links, February 2006

March 16, 2007   |  Comments

The industry breakdown of ad placements and unit types and top 25 companies placing sponsored links.

The industry breakdown of ad placements and unit types and top 25 companies placing sponsored links. The data are provided by Nielsen//NetRatings.

Advertising Breakdown by Industry, January and February 2007
Industry Total Impressions, February 2007
(M)
Total Impressions, January 2007
(M)
Change From Previous Month (%)
Automotive 6,264.0 5,513.4 13.61
Business-to-business 5,706.3 7,795.7 -26.80
Consumer goods 10,196.5 7,875.3 29.48
Entertainment 4,785.8 9,352.4 -48.83
Financial services 71,293.7 71,753.9 -0.64
Hardware and electronics 4,043.8 5,073.4 -20.29
Health 5,668.0 7,193.0 -21.20
Public services 24,049.4 27,244.9 -11.73
Retail goods and services 42,087.1 50,832.8 -17.20
Software 8,886.9 9,731.4 -8.68
Telecommunications 21,252.4 23,213.6 -8.45
Travel 8,086.6 7,887.5 2.52
Web media 66,280.6 66,802.1 -0.78
Source: Nielsen//NetRatings, 2007

Advertising Breakdown by Ad Unit Types, February 2007 (M)
Industry Flash, Generic
Rich Media
Sponsored Link
Standard Image
Standard Image/Text Link
Automotive 2,953.4 509.0 415.6 1,400.7 985.3
Business-to-business 961.6 85.8 2,488.2 1,480.4 690.3
Consumer goods 4,126.4 414.4 3,118.1 2,149.0 388.6
Entertainment 2,257.2 290.1 842.0 1,232.4 164.1
Financial services 14,361.0 338.1 3,085.1 15,322.4 38,187.1
Hardware and electronics 1,657.2 118.7 482.9 1,189.4 595.5
Health 2,276.7 162.7 850.1 2,245.9 132.6
Public services 2,816.1 37.8 1,421.0 3.045.1 16,729.4
Retail goods and services 9,064.0 536.0 13,269.0 9,566.1 9,652.5
Software 3,238.7 193.7 1,359.2 3,627.3 467.9
Telecommunications 10,103.9 139.2 831.8 4.959.4 5,218.2
Travel 2,634.6 100.2 2,182.7 2,332.2 846.8
Web media 10,106.5 103.6 22,101.4 10,332.5 23,636.6
Source: Nielsen//NetRatings, 2007

Top 25 Companies by Sponsored Link Impressions, February 2007
Company Sponsored Link Impressions, February 2007 (M) Sponsored Link Impressions, January 2007 (M) Change From Previous Month (%)
eBay 4,772.4 9,261.5 -49.01
QuinStreet 2,844.5 2,269.4 25.34
Helium 1,160.0 N/A N/A
Google 979.5 2,959.5 -66.90
True 797.9 547.8 45.67
Experian 780.9 1,189.2 -34.33
Info Ltd. 742.0 440.5 68.44
SoulMate Calculator 618.8 712.6 -13.16
CampusPoint 598.6 722.0 -17.09
SinglesNet.com 596.7 1.058.3 -43.62
Unilever 541.2 N/A N/A
Bloglistings.com 492.9 76.6 543.65
Amazon 472.0 1,219.4 -61.29
Memolink 464.4 N/A N/A
John Wiley & Sons Inc.
442.7 1,476.1 -70.01
Pickamortgage.com 436.4 741.9 -41.18
InterActiveCorp 415.1 696.9 -40.43
Shopzilla 370.8 870.7 -57.41
Yahoo 369.6 773.8 -52.24
ComparisonWarehouse 368.2 290.6 26.68
Terra Lycos SA 359.7 488.3 -26.34
Vonage 354.1 665.1 -46.76
NexTag.com 306.1 931.1 -67.07
BizRate 306.3 796.6 -61.55
MyVideoDaily 275.8 31.0 790.63
Source: Nielsen//NetRatings, 2007

Top 25 Companies by Top Three Search Terms, February 2006
Company Search Term 1 Search Term 2 Search Term 3
eBay ebay happy new year posters john rowles
QuinStreet small kitchen design colleges bank foreclosure laws california
Helium ezinearticles.com blog blogs
Google http://www.rte.ie gmail books
True myspace.com chat rooms chat
Experian irs free credit report luxirie lrg
Info Ltd. cerebral palsy "dr. fisher" illinois psychologist find phone numbers
SoulMate Calculator poems horoscopes poetry
CampusPoint seattle jobs interns jobs in seattle
SinglesNet.com free transgender dating sites nashville personals personals
Unilever free samples quick weight loss dove
Bloglistings.com blogs.com blogspot.com blog uga
Amazon sex and the city john rowles aries 2007
Memolink president day newborn poems baby sale
John Wiley & Sons Inc.
cliff notes tofel practice free daily newsletters sign up
Pickamortgage.com motgageyes.com morgageyes.com mortgage news
InterActiveCorp priceline .com rental cars at austin bergstrom airport expedia
Shopzilla betty boop wwe the undertaker rabbit hunting dogs
Yahoo betty boop screen saver mini bike parts stores in grand rapids mi
ComparisonWarehouse directions for making a hairbow ethan allen furniture goebel banks
Terra Lycos SA britney spears free music downloads music videos
Vonage yahoo verizon comcast
NexTag.com turbo tax shine silver behind the couch table
BizRate mini bike parts stores in grand rapids mi cardinals logo montreal royal basketball
MyVideoDaily paris hilton pretty ricky don omar
Source: Nielsen//NetRatings, 2007

View: Advertising Placements by Industry and Top Sponsored Links, January 2007

Nielsen-netratings-sm-225

Methodology: Nielsen//NetRatings AdRelevance's Cloudprober technology tracks online advertising activity across over 2,000 sites and subsites.

Definition of Terms

  • Standard Image/Text Link: Ads that are comprised of many components, typically both image and text beneath the images, all of which link to the same destination URL.


  • Standard Image: Animated or static image ads; GIF or JPEG file format-based ads. HTML ads are also classified under this category.


  • Flash (Generic): Macromedia’s vector-based authoring tool that outputs file formats used to display interactive elements. Requires a plug-in (Flash Player). Generic Flash (Shockwave Formats - .swf) files used for standard Flash banners.


  • Rich Media: A method of communication that incorporates animation, sound, video, and/or interactivity via a proprietary ad platform. Vendors include Bluestreak, Eyeblaster, Klipmart, PointRoll, and Viewpoint Unicast.


  • Sponsored Link: Text-based ads that often appear as a result of a keyword search either on a search engine or associated site. These ads are often displayed alongside natural search results but identified under specified headers (e.g., "Paid Sponsor", "Sponsored Link", "Sponsored Sites" or “Sponsored Results”).

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