Adauction.com Signs Agreement With Netscape

  |  July 31, 1998   |  Comments

Adauction.com said that it signed an agreement with Netscape Communications Corp. to offer ad inventory on its Netcenter portal site for the company's monthly auctions.

Adauction.com said that it signed an agreement with Netscape Communications Corp. to offer ad inventory on its Netcenter portal site for the company's monthly auctions.

"We are constantly testing and evaluating new Web advertising programs," said Mark Evans, advertising sales manager, Web site business development at Netscape. "Adauction.com is one of the most innovative Internet ad sales channels that offers quality inventory and attracts the industry's top media buyers. They have created a dynamic marketplace that helps Web publishers augment their direct sales."

>From July 14-16, Adauction.com introduced CountDown, a "drop-price" auction format featuring premium ad inventory that fetched as high as $28 CPMs. The auction starts the second Tuesday of the month and runs through Thursday with ad inventory initially priced at 20 percent off rate card, then decreasing to 40 percent off and 60 percent off the last day. CountDown complements Adauction.com's ActiveBid, a real-time online auction where bidders compete on the third Thursday of each month.

Netscape said it plans to offer ad lots for both online auction formats. Adauction.com claims inventory from more than 70 Web publishers and engages 175 registered media buyers.

ClickZ Live New York Want to learn more?
Attend ClickZ Live New York March 30 - April 1. With over 15 years' experience delivering industry-leading events, ClickZ Live brings together over 60 expert speakers to offer an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!

ABOUT THE AUTHOR

ClickZ

Articles written by ClickZ's staff.

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

A Buyer's Guide to Affiliate Management Software

A Buyer's Guide to Affiliate Management Software
Manage your performance marketing with the right solution. Choose a platform that will mutually empower advertisers and media partners!

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

Resources

Jobs

    • Website Optimizer - SEO, CRO, Analytics
      Website Optimizer - SEO, CRO, Analytics (Marcel Digital) - ChicagoMarcel Digital, an award winning interactive marketing agency established in 2003...
    • Director of Marketing
      Director of Marketing (Patron Technology) - New YorkDirector of Marketing We are seeking a Director of Marketing to manage and build our marketing...
    • Senior Interactive Producer
      Senior Interactive Producer (Ready Set Rocket) - New YorkWhat You'll Do As a member of our team, the Senior Producer reports directly to our...