Adauction.com Signs Agreement With Netscape

  |  July 31, 1998   |  Comments

Adauction.com said that it signed an agreement with Netscape Communications Corp. to offer ad inventory on its Netcenter portal site for the company's monthly auctions.

Adauction.com said that it signed an agreement with Netscape Communications Corp. to offer ad inventory on its Netcenter portal site for the company's monthly auctions.

"We are constantly testing and evaluating new Web advertising programs," said Mark Evans, advertising sales manager, Web site business development at Netscape. "Adauction.com is one of the most innovative Internet ad sales channels that offers quality inventory and attracts the industry's top media buyers. They have created a dynamic marketplace that helps Web publishers augment their direct sales."

>From July 14-16, Adauction.com introduced CountDown, a "drop-price" auction format featuring premium ad inventory that fetched as high as $28 CPMs. The auction starts the second Tuesday of the month and runs through Thursday with ad inventory initially priced at 20 percent off rate card, then decreasing to 40 percent off and 60 percent off the last day. CountDown complements Adauction.com's ActiveBid, a real-time online auction where bidders compete on the third Thursday of each month.

Netscape said it plans to offer ad lots for both online auction formats. Adauction.com claims inventory from more than 70 Web publishers and engages 175 registered media buyers.

ClickZ Live Toronto On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!

ABOUT THE AUTHOR

ClickZ

Articles written by ClickZ's staff.

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

Gartner Magic Quadrant for Digital Commerce

Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.

Paid Search in the Mobile Era

Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.

Resources

Jobs

    • SEO Specialist
      SEO Specialist (HeBS Digital) - NEW YORK                             ...
    • GREAT Campaign Project Coordinator
      GREAT Campaign Project Coordinator (British Consulate-General, New York) - New YorkThe GREAT Britain Campaign is seeking an energetic and creative...
    • Paid Search Senior Account Manager
      Paid Search Senior Account Manager (Hanapin Marketing) - BloomingtonHanapin Marketing is hiring a strategic Paid Search Senior Account Manager...