August 21, 2009 | Comments
Rankings of the top 50 Internet advertisers by media value in March 2009.
The top Internet advertisers by media value. The data are provided by TNS Media Intelligence.
|Top 50 Internet Advertisers by Media Value,|
|Position||Advertiser||Media Value |
|2||Sprint: wireless service||30,250.6||Tech|
|3||TD Ameritrade Brokerage: online||28,762.6||Fin|
|4||Scottrade Stock Brokerage: consumer services||25,681.5||Fin|
|5||E-Trade Financial: online||21,050.8||Fin|
|6||TD Ameritrade Brokerage: consumer services||20,435.1||Fin|
|7||Symantec: Norton Internet Security 2009||17,350.6||Tech|
|8||Verizon: wireless service||15,050.2||Tech|
|9||E-Trade Financial: consumer services||14,772.4||Fin|
|14||American Petroleum Institute: Energy Tomorrow||10,167.2||Misc|
|17||AT&T: wireless service||9,155.9||Tech|
|18||Nivea For Men: skincare products||8,912.0||CPG|
|19||Sprint: Everything Data Family Plans||8,555.6||Tech|
|20||Infiniti G: passenger auto||8,450.9||Auto|
|25||Bank of America: consumer checking||6,465.7||Fin|
|27||University of Phoenix: online||6,040.7||Edu|
|28||Weight Watchers Online||5,193.5||H/F|
|29||University of Phoenix||5,125.7||Edu|
|30||Fidelity Brokerage Services: consumer services||5,015.5||Fin|
|31||Classes USA Inc.||5,011.0||Edu|
|32||MB Trading Futures Inc.||4,976.9||Fin|
|34||Quicken Loans: consumer services||4,683.1||Fin|
|37||Best Western International Inc.||4,561.5||T/H|
|42||Verizon FiOS TV||3,903.2||M/E|
|46||Encore Wynn Las Vegas||3,583.4||T/H|
|47||Nivea For Men: shaving products||3,477.2||CPG|
|48||CVS/pharmacy Photo Center||3,291.5||Ret|
|49||Schering Corp.: Nasonex||3,289.0||H/F|
|50||Toyota Venza: crossover utility vehicle||3,258.2||Auto|
|Sectors: Auto - Automotive; Class - Classifieds; CPG - Consumer Package Goods; Date - Online Dating; Edu - Education; Fin - Financial Services; H/F - Health & Fitness; M/E - Media & Entertainment; Misc - Miscellaneous; Ret - Retail; Tech - Technology; T/H - Travel/Hospitality|
|View: Top 50 Internet Advertisers in February 2009|
Methodology: The chart represents the value of display advertising in both standard and nonstandard ad formats using CPM-based methodology. Media expenditure estimates don't always take into account special considerations, including publisher discounts, barter agreements, cosponsorship, affiliate relationships, and the like.
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