Top 50 Advertisers by Media Value in March 2009

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The top Internet advertisers by media value. The data are provided by TNS Media Intelligence.

Top 50 Internet Advertisers by Media Value, March 2009
Position	Advertiser	Media Value ($000)	Sector
1	Scottrade: online	54,557.6	Fin
2	Sprint: wireless service	30,250.6	Tech
3	TD Ameritrade Brokerage: online	28,762.6	Fin
4	Scottrade Stock Brokerage: consumer services	25,681.5	Fin
5	E-Trade Financial: online	21,050.8	Fin
6	TD Ameritrade Brokerage: consumer services	20,435.1	Fin
7	Symantec: Norton Internet Security 2009	17,350.6	Tech
8	Verizon: wireless service	15,050.2	Tech
9	E-Trade Financial: consumer services	14,772.4	Fin
10	Classmates.com	13,736.9	M/E
11	Netflix	13,615.0	M/E
12	FreeScore.com	11,423.5	Fin
13	LowerMyBills.com	10,410.6	Fin
14	American Petroleum Institute: Energy Tomorrow	10,167.2	Misc
15	VactionsToGo.com	10,000.9	T/H
16	Ad Council	9,467.1	Misc
17	AT&T: wireless service	9,155.9	Tech
18	Nivea For Men: skincare products	8,912.0	CPG
19	Sprint: Everything Data Family Plans	8,555.6	Tech
20	Infiniti G: passenger auto	8,450.9	Auto
21	Target.com	8,056.1	Ret
22	Monster	7,857.5	Class
23	Nutrisystem Inc.	7,213.5	H/F
24	ShareBuilder.com	6,641.2	Fin
25	Bank of America: consumer checking	6,465.7	Fin
26	FRS	6,218.5	H/F
27	University of Phoenix: online	6,040.7	Edu
28	Weight Watchers Online	5,193.5	H/F
29	University of Phoenix	5,125.7	Edu
30	Fidelity Brokerage Services: consumer services	5,015.5	Fin
31	Classes USA Inc.	5,011.0	Edu
32	MB Trading Futures Inc.	4,976.9	Fin
33	eBay	4,708.7	Ret
34	Quicken Loans: consumer services	4,683.1	Fin
35	Visa	4,663.1	Fin
36	FindTheRightSchool	4,592.9	Edu
37	Best Western International Inc.	4,561.5	T/H
38	LendingTree	4,374.3	Fin
39	Lenovo: Thinkpad	4,298.2	Ret
40	Degrees.info	4,283.7	Edu
41	Purina FortiFlora	3,963.9	CPG
42	Verizon FiOS TV	3,903.2	M/E
43	Univsion.com	3,879.6	M/E
44	Kohl's	3,855.8	Ret
45	Ancestry.com	3,774.3	Misc
46	Encore Wynn Las Vegas	3,583.4	T/H
47	Nivea For Men: shaving products	3,477.2	CPG
48	CVS/pharmacy Photo Center	3,291.5	Ret
49	Schering Corp.: Nasonex	3,289.0	H/F
50	Toyota Venza: crossover utility vehicle	3,258.2	Auto
	GRAND TOTAL	$488,064
Sectors: Auto - Automotive; Class - Classifieds; CPG - Consumer Package Goods; Date - Online Dating; Edu - Education; Fin - Financial Services; H/F - Health & Fitness; M/E - Media & Entertainment; Misc - Miscellaneous; Ret - Retail; Tech - Technology; T/H - Travel/Hospitality
View: Top 50 Internet Advertisers in February 2009

Methodology: The chart represents the value of display advertising in both standard and nonstandard ad formats using CPM-based methodology. Media expenditure estimates don't always take into account special considerations, including publisher discounts, barter agreements, cosponsorship, affiliate relationships, and the like.