Threat of future terrorist activity likely to increase government and corporate surveillance.
The U.S. will suffer at least one devastating attack to its national information network or power grid in the next 10 years. That's what two-thirds of expert respondents to a survey conducted by Pew Internet & American Life and Elon University believe.
The survey was conducted by Princeton Survey Research Associates International. It interviewed a non-random sample of 1,286 Internet authorities identified by Elon and Pew in a prior project.
|Click on image to see full survey|
"The way we framed the question, using the word 'devastating' was intentionally provocative to generate discussion," Rainie said. "What's surprising is the number of experts with the general sense that the more important the Internet becomes over time, the more juicy of a target it will become for terrorists and people wishing to do harm."
Respondents to the survey outlined several types of threats, including physical attacks to central parts of the Internet's infrastructure, and cyber-terrorist attacks on vulnerabilities in key utilities and industries like banking. Other respondents said the nation's networks will continue to be vulnerable to ever more dangerous viruses, worms, so-called Trojan horses, and other kinds of malicious code.
"We have hundreds of thousands of people working to guarantee the security of our networked information infrastructure," said Janna Anderson, co-author of the report. "But the conclusion we must face is that there can be no ultimate security. Hackers will always find a way around security measures put in place to stop them."
In order for the government to confront the danger of future attacks, it necessarily will infringe more on Americans' privacy. One finding of the report is large corporations may follow the government's lead in order to obtain more information about customers: their activities, buying habits, likes and dislikes, both on- and off-line.
"Both the government and corporations are growing more able to intrude on our lives in new ways a lot of people in the public aren't aware of," said Anderson. "They are able to collect more information about our behavior on- and offline that is stored in increasingly large databases."
Anderson cited Radio Frequency Identification Tags (RFID define) installed in all WalMart merchandise as one example of the kinds of embedded devices already sparking privacy concerns among respondents polled in the survey
Learn Digital Marketing Insights From Leading Brands!
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda, or register and attend one of the best ClickZ events yet!
Hong Kong, October 21-22
London, November 13-14
San Francisco, November 13-14
London, November 18-19
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.