Political Blogs A Presidential Election Force

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Blogs covering the political elections made an impact on the election landscape in 2004, and emerged as one of mainstream media's guides to the Internet. A study released by Pew Internet & American Life Project and BuzzMetrics, "Buzz, Blogs and Beyond: The Internet and National Discourse in the Fall of 2004," compared political blog activity, influence and buzz-generation to political coverage in other media. The survey defines "buzz" as "a lot of simultaneous talk."

Pew and BuzzMetrics created a four-channel framework comparing topics appearing on blogs, mainstream media, campaign representatives and online citizen chat forums.

Blogs were observed across political channels. The study considered 16 conservative and liberal blogs, respectively, and eight general ones. Conservative bloggers made 6,716 unique posts under the data set; liberal pundits wrote 7,151 entries; and neutral blogs had 4,251 unique posts between September 27 and October 31, 2004.

The study raises the question whether blogs have become society's "Fifth Estate." Political activity on blogs may contribute to this assumption. Another Pew report, "The State of Blogging", highlights increased blog readership.