After Van Natta Hire, MySpace Nabs More Top Digital Talent

  |  April 27, 2009   |  Comments

MySpace hires MTV Networks' Jason Hirschhorn to lead its product development, and social networking vet Michael Jones to oversee operations.

Less than a week after hiring Facebook vet Owen Van Natta to lead MySpace as CEO, News Corp. named two more digital heavyweights to help craft a new growth strategy for the foundering social network.

Jason Hirschhorn, the former chief digital officer at MTV Networks, was appointed chief product officer at MySpace; and Michael Jones, previously with AOL as an SVP focused on social media, will serve as chief operating officer.

Both men will be based in L.A. and will report to Van Natta, who was brought on by News Corp. digital chief Jonathan Miller to replace the site's previous CEO, MySpace co-founder Chris DeWolfe. Miller himself is a new arrival. It's been just four weeks since the former AOL chief exec was named CEO of News Corp's digital media group.

Hirschhorn and Jones both come with hefty digital credentials. As a founder of Userplane, which AOL bought in 2006, Michael Jones was among the early developers of applications for use with social platforms.

Hirschhorn oversaw MTVN's digital products and overall strategy, after which he served with Sling Media's entertainment group, creating consumer applications for the TV streaming device. Much of Hirschhorn's recent career has focused on developing video-centric experiences for PC users -- offering a possible clue about where News Corp. wants to take MySpace under Miller's leadership.

"From a product perspective, there's no better choice than Jason, who is highly regarded as an incredibly talented innovator, media executive and leader," said Miller.

MySpace is the largest social network in the United States with 70.3 million unique visitors, according to comScore. According to News Corp., the site has 130 million visitors worldwide.

But it's not growing as fast as Facebook, Twitter, and other social networks. Unique U.S. visitors to MySpace grew by 3 percent in February 2009 compared to the same month a year ago, according to comScore. In contrast, Facebook's audience grew 77 percent in the comparable period.

ClickZ Live San Francisco This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!

ABOUT THE AUTHOR

Zachary Rodgers

Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects. 

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

WEBINARS

    Information currently unavailable

Jobs

    • Interactive Product Manager
      Interactive Product Manager (Western Governors University) - Salt Lake CityWestern Governors University, one of the 20 largest universities...
    • SEO Senior Analyst
      SEO Senior Analyst (University of Phoenix (Apollo Education Group)) - San FranciscoSEO Senior Analyst   Position Summary...
    • SEM & Biddable Media Manager
      SEM & Biddable Media Manager (Kepler Group LLC) - New YorkAs an Optimization & Innovation Manager at Kepler Group, you will be on the bleeding...