InfoUSA Buys Yesmail

  |  March 3, 2003   |  Comments

The e-mail marketing and list-management company is bought as parent company CMGI continues to pare down its portfolio.

Direct marketing company infoUSA said on Monday that it had acquired email marketer and list manager Yesmail in a cash deal. Exact financial terms of the deal, reached on Feb. 28, were not disclosed.

The acquisition comes as Yesmail parent company CMGI continues to shed businesses. Two weeks ago, CMGI CMGI sold off its stake in ad network Engage last September, and followed up the deal by unloading its stake in managed hosting company NaviSite two days later. The once high-flying incubator also bailed out of its $115 million deal for the naming rights of the New England Patriots' new football stadium.

infoUSA said Yesmail's Ed Heinrich would run the division's San Francisco operations, while Ed Mallin, infoUSA's head of list management services, would run the Chicago operations.

"We are excited about acquiring Yesmail's automation technology, email brokerage service business and blue-chip client base, all of which perfectly complement and broaden our existing email management and automation solutions," said Vinod Gupta, infoUSA's chairman and chief executive.

ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!

ABOUT THE AUTHOR

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

Resources

Jobs

    • Recent Grads: Customer Service Representative
      Recent Grads: Customer Service Representative (Agora Financial) - BaltimoreAgora Financial, one of the nation's largest independent publishers...
    • Managing Editor
      Managing Editor (Common Sense Publishing) - BaltimoreWE’RE HIRING: WE NEED AN AMAZING EDITOR TO POLISH WORLD-CLASS CONTENT   The Palm...
    • Senior Paid Search & Advertising Manager
      Senior Paid Search & Advertising Manager (Smarty Had A Party) - St. LouisCompany Description: A warm, loving, [slightly wacky] startup, we view...