Advertising Placements by Industry and Top Sponsored Links, March 2007

April 16, 2007   |  Comments

The industry breakdown of ad placements and unit types and top 25 companies placing sponsored links.

The industry breakdown of ad placements and unit types and top 25 companies placing sponsored links. The data are provided by Nielsen//NetRatings.

Advertising Breakdown by Industry, February and March 2007
Industry Total Impressions, March 2007
(M)
Total Impressions, February 2007
(M)
Change From Previous Month (%)
Automotive 7,177.3 6,264.0 14.58
Business-to-business 5,807.8 5,706.3 1.78
Consumer goods 8,539.1 10,196.5 -16.25
Entertainment 6,951.4 4,785.8 45.25
Financial services 90,569.0 71,293.7 27.04
Hardware and electronics 4,338.8 4,043.8 7.29
Health 5,658.1 5,668.0 -0.17
Public services 19,682.8 24,049.4 -18.16
Retail goods and services 42,858.5 42,087.1 1.83
Software 5,662.1 8,886.9 -36.29
Telecommunications 29,600.9 21,252.4 39.28
Travel 9,685.2 8,086.5 19.77
Web media 82,688.8 66,280.6 24.76
Source: Nielsen//NetRatings, 2007

Advertising Breakdown by Ad Unit Type, March 2007 (M)
Industry Flash, Generic (M) Rich Media (M) Sponsored Link (M) Standard Image (M) Standard Image/Text Link (M)
Automotive 4,053.7 438.7 545.5 1,206.4 933.0
Business to business 985.1 195.3 3,241.1 1,128.9 257.5
Consumer goods 3,832.7 456.2 1,961.9 1,811.0 477.3
Entertainment 2,671.8 284.7 1,574.1 2,188.9 231.8
Financial services 22,293.5 178.1 2,987.4 15,166.4 49,943.6
Hardware and electronics 2,103.8 83.4 420.0 1,028.3 703.3
Health 2,368.1 140.2 1,545.5 1,492.0 112.4
Public services 2,826.6 35.2 1,584.0 2,935.2 12,301.8
Retail goods and services 8,707.4 278.9 15,223.8 10,158.9 8,489.4
Software 1,284.1 277.5 1,400.9 2,310.7 388.9
Telecommunications 14,582.7 1,299.6 1,171.0 5,113.5 7,434.1
Travel 2,844.5 152.4 2,622.0 3,102.4 963.9
Web media 11,174.3 69.9 25,523.1 9,500.5 36,421.0
Source: Nielsen//NetRatings, 2007

Top 25 Companies by Sponsored Link Impressions, March 2007
Company Sponsored Link Impressions, March 2007 (M) Sponsored Link Impressions, February 2007 (M) Change From Previous Month (%)
eBay 3,476.6 4,722,4 -26.38
QuinStreet 2,584.1 2,844.5 -9.16
Time Warner Inc. 2,456.6 203.9 1,104.82
Spark Networks plc. 2,198.7 652.6 236.91
Lulu Inc. 1,700.2 4.7 36,006.14
Helium Inc. 1,536.0 1,160.0 32.42
True 1,260.3 797.9 57.95
Soulmate Calculator 886.1 618.8 43.19
The Ladders 820.8 35.2 2,229.26
Google 795.7 979.5 -18.77
Experian 713.5 780.9 -8.63
MicroNutra Health 621.8 75.5 723.64
MyVideoDaily 587.7 275.8 113.04
Viacom Inc. 587.0 63.8 819.50
blogslistings.com 538.3 492.9 9.23
SinglesNet.com 537.1 596.7 -9.98
Yahoo 494.8 369.6 33.88
Vonage Holdings Corp. 484.0 354.1 36.68
InterActiveCorp. 439.8 415.1 5.96
Amazon.com 422.9 472.0 -10.40
Smarter.com 388.8 265.7 46.35
Indie911 386.6 67.5 472.39
RealNetworks Inc. 371.0 117.4 216.08
BizRate 327.0 306.3 6.76
Travelport Corporate Solutions Inc. 326.8 282.8 15.55
Source: Nielsen//NetRatings, 2007

Top 25 Companies by Top Three Search Terms, March 2007
Company Search Term 1 Search Term 2 Search Term 3
eBay ebay apartments myspace
QuinStreet small+kitchen
+design
crime+scene
+investigation
+colleges
college+
search
Time Warner Inc. mapquest apartments anna+nicole
+smith
Spark Networks plc. blackpeoplemeet singlesnet.com chat+rooms
Lulu Inc. l+need+examples
+of++thesis
+statements+on
+racism
rife+frequency
+list+
signing+up+
to+sell+this+
ebook+for+the+
50%+commission+
Helium Inc. blog blogs contests
True free+chatrooms chat+rooms chat
Soulmate Calculator poems horoscopes poetry
The Ladders jobs job+search sample+resume
Google email www.microsoft
.com/ie
internet+explorer
Experian bail+enforcement dukes+of
+hazzard
+die+cast+cars
magnavox+37
+lcd+tv+review
MicroNutra Health diabetic+pastries diabetic+food
+online
gout
MyVideoDaily paris+hilton pretty+ricky music/videos
Viacom Inc. free+music
+downloads
richard+jeni music+downloads
blogslistings.com what+is+a+blog www.bobby
fitzsimmons.
blogspot.com
www.blogspot.com
Singlesnet.com singlesnet.com free+online
+dating+sites
chat
Yahoo apartments betty+boop used+motorcycle
+parts
Vonage Holdings Corp. yahoo verizon yahooo
InterActiveCorp expedia priceline travel
Amazon.com sex+and+the+city lawrence+
herzog
pirate+sash
Smarter.com free+music
+downloads
free+cell+
phone+
wallpapers
seaquest:dsv
Indie911 facebook christian+
record+labels/
recording
+contracts
bryan+singer
+agent
RealNetworks Inc. free+music
+downloads
games free+music
BizRate cut+coin
+necklaces
nintendo+wii west+highland
+terrier
Travelport Corporate Solutions Inc. travelation.com american+
airlines
orbitz
Source: Nielsen//NetRatings, 2007

View: Advertising Placements by Industry and Top Sponsored Links, February 2007

Nielsen-netratings-sm-225

Methodology: Nielsen//NetRatings AdRelevance's Cloudprober technology tracks online advertising activity across over 2,000 sites and subsites.

Definition of Terms

  • Standard Image/Text Link: Ads that are comprised of many components, typically both image and text beneath the images, all of which link to the same destination URL.


  • Standard Image: Animated or static image ads; GIF or JPEG file format-based ads. HTML ads are also classified under this category.


  • Flash (Generic): Macromedia’s vector-based authoring tool that outputs file formats used to display interactive elements. Requires a plug-in (Flash Player). Generic Flash (Shockwave Formats - .swf) files used for standard Flash banners.


  • Rich Media: A method of communication that incorporates animation, sound, video, and/or interactivity via a proprietary ad platform. Vendors include Bluestreak, Eyeblaster, Klipmart, PointRoll, and Viewpoint Unicast.


  • Sponsored Link: Text-based ads that often appear as a result of a keyword search either on a search engine or associated site. These ads are often displayed alongside natural search results but identified under specified headers (e.g., "Paid Sponsor", "Sponsored Link", "Sponsored Sites" or “Sponsored Results”).

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