Advertising Placements by Industry and Top Sponsored Links, March 2007

April 16, 2007 | 0 comments

The industry breakdown of ad placements and unit types and top 25 companies placing sponsored links. The data are provided by Nielsen//NetRatings.

Advertising Breakdown by Industry, February and March 2007
Industry	Total Impressions, March 2007 (M)	Total Impressions, February 2007 (M)	Change From Previous Month (%)
Automotive	7,177.3	6,264.0	14.58
Business-to-business	5,807.8	5,706.3	1.78
Consumer goods	8,539.1	10,196.5	-16.25
Entertainment	6,951.4	4,785.8	45.25
Financial services	90,569.0	71,293.7	27.04
Hardware and electronics	4,338.8	4,043.8	7.29
Health	5,658.1	5,668.0	-0.17
Public services	19,682.8	24,049.4	-18.16
Retail goods and services	42,858.5	42,087.1	1.83
Software	5,662.1	8,886.9	-36.29
Telecommunications	29,600.9	21,252.4	39.28
Travel	9,685.2	8,086.5	19.77
Web media	82,688.8	66,280.6	24.76
Source: Nielsen//NetRatings, 2007

Advertising Breakdown by Ad Unit Type, March 2007 (M)
Industry	Flash, Generic (M)	Rich Media (M)	Sponsored Link (M)	Standard Image (M)	Standard Image/Text Link (M)
Automotive	4,053.7	438.7	545.5	1,206.4	933.0
Business to business	985.1	195.3	3,241.1	1,128.9	257.5
Consumer goods	3,832.7	456.2	1,961.9	1,811.0	477.3
Entertainment	2,671.8	284.7	1,574.1	2,188.9	231.8
Financial services	22,293.5	178.1	2,987.4	15,166.4	49,943.6
Hardware and electronics	2,103.8	83.4	420.0	1,028.3	703.3
Health	2,368.1	140.2	1,545.5	1,492.0	112.4
Public services	2,826.6	35.2	1,584.0	2,935.2	12,301.8
Retail goods and services	8,707.4	278.9	15,223.8	10,158.9	8,489.4
Software	1,284.1	277.5	1,400.9	2,310.7	388.9
Telecommunications	14,582.7	1,299.6	1,171.0	5,113.5	7,434.1
Travel	2,844.5	152.4	2,622.0	3,102.4	963.9
Web media	11,174.3	69.9	25,523.1	9,500.5	36,421.0
Source: Nielsen//NetRatings, 2007

Top 25 Companies by Sponsored Link Impressions, March 2007
Company	Sponsored Link Impressions, March 2007 (M)	Sponsored Link Impressions, February 2007 (M)	Change From Previous Month (%)
eBay	3,476.6	4,722,4	-26.38
QuinStreet	2,584.1	2,844.5	-9.16
Time Warner Inc.	2,456.6	203.9	1,104.82
Spark Networks plc.	2,198.7	652.6	236.91
Lulu Inc.	1,700.2	4.7	36,006.14
Helium Inc.	1,536.0	1,160.0	32.42
True	1,260.3	797.9	57.95
Soulmate Calculator	886.1	618.8	43.19
The Ladders	820.8	35.2	2,229.26
Google	795.7	979.5	-18.77
Experian	713.5	780.9	-8.63
MicroNutra Health	621.8	75.5	723.64
MyVideoDaily	587.7	275.8	113.04
Viacom Inc.	587.0	63.8	819.50
blogslistings.com	538.3	492.9	9.23
SinglesNet.com	537.1	596.7	-9.98
Yahoo	494.8	369.6	33.88
Vonage Holdings Corp.	484.0	354.1	36.68
InterActiveCorp.	439.8	415.1	5.96
Amazon.com	422.9	472.0	-10.40
Smarter.com	388.8	265.7	46.35
Indie911	386.6	67.5	472.39
RealNetworks Inc.	371.0	117.4	216.08
BizRate	327.0	306.3	6.76
Travelport Corporate Solutions Inc.	326.8	282.8	15.55
Source: Nielsen//NetRatings, 2007

Top 25 Companies by Top Three Search Terms, March 2007
Company	Search Term 1	Search Term 2	Search Term 3
eBay	ebay	apartments	myspace
QuinStreet	small+kitchen +design	crime+scene +investigation +colleges	college+ search
Time Warner Inc.	mapquest	apartments	anna+nicole +smith
Spark Networks plc.	blackpeoplemeet	singlesnet.com	chat+rooms
Lulu Inc.	l+need+examples +of++thesis +statements+on +racism	rife+frequency +list+	signing+up+ to+sell+this+ ebook+for+the+ 50%+commission+
Helium Inc.	blog	blogs	contests
True	free+chatrooms	chat+rooms	chat
Soulmate Calculator	poems	horoscopes	poetry
The Ladders	jobs	job+search	sample+resume
Google	email	www.microsoft .com/ie	internet+explorer
Experian	bail+enforcement	dukes+of +hazzard +die+cast+cars	magnavox+37 +lcd+tv+review
MicroNutra Health	diabetic+pastries	diabetic+food +online	gout
MyVideoDaily	paris+hilton	pretty+ricky	music/videos
Viacom Inc.	free+music +downloads	richard+jeni	music+downloads
blogslistings.com	what+is+a+blog	www.bobby fitzsimmons. blogspot.com	www.blogspot.com
Singlesnet.com	singlesnet.com	free+online +dating+sites	chat
Yahoo	apartments	betty+boop	used+motorcycle +parts
Vonage Holdings Corp.	yahoo	verizon	yahooo
InterActiveCorp	expedia	priceline	travel
Amazon.com	sex+and+the+city	lawrence+ herzog	pirate+sash
Smarter.com	free+music +downloads	free+cell+ phone+ wallpapers	seaquest:dsv
Indie911	facebook	christian+ record+labels/ recording +contracts	bryan+singer +agent
RealNetworks Inc.	free+music +downloads	games	free+music
BizRate	cut+coin +necklaces	nintendo+wii	west+highland +terrier
Travelport Corporate Solutions Inc.	travelation.com	american+ airlines	orbitz
Source: Nielsen//NetRatings, 2007

View: Advertising Placements by Industry and Top Sponsored Links, February 2007

Methodology: Nielsen//NetRatings AdRelevance's Cloudprober technology tracks online advertising activity across over 2,000 sites and subsites.

Definition of Terms

Standard Image/Text Link: Ads that are comprised of many components, typically both image and text beneath the images, all of which link to the same destination URL.

Standard Image: Animated or static image ads; GIF or JPEG file format-based ads. HTML ads are also classified under this category.

Flash (Generic): Macromedia’s vector-based authoring tool that outputs file formats used to display interactive elements. Requires a plug-in (Flash Player). Generic Flash (Shockwave Formats - .swf) files used for standard Flash banners.

Rich Media: A method of communication that incorporates animation, sound, video, and/or interactivity via a proprietary ad platform. Vendors include Bluestreak, Eyeblaster, Klipmart, PointRoll, and Viewpoint Unicast.

Sponsored Link: Text-based ads that often appear as a result of a keyword search either on a search engine or associated site. These ads are often displayed alongside natural search results but identified under specified headers (e.g., "Paid Sponsor", "Sponsored Link", "Sponsored Sites" or “Sponsored Results”).