Note: This is page contains an older version of the layoff tracker. Click here to view the latest job cuts in digital marketing and media.
We all knew this moment was coming, and now it's official. The economic chill has begun to impact jobs in the digital media and marketing sectors.
The list of companies to cut staff since the global credit crisis began include AdBrite, Zillow, eBay, and Heavy.com.
Odds are Yahoo will soon join the list -- probably this week. Multiple news sources including the San Jose Mercury News have reported the company will lay off between 1,000 and 1,500 staff, including in sales. Yahoo is mum on the workforce reduction, but the company may address it during its earnings call tomorrow.
Additionally, the cuts already reported don't take into account any unannounced hiring slowdowns or outright freezes, which have hit agencies and other digital marketing firms.
To keep tabs on these changes, ClickZ has created a layoff tracker for job cuts in the digital marketing and media sector. And we promise not to bother you with generic tech layoff news from IT companies, VC-funded start-ups, or other Web firms that sell few if any ads.
To be clear: By creating this feature, ClickZ is not pushing the idea that the number of jobs in digital marketing is on the decline. On the contrary, a glance at the ClickZ job board shows firms are actively hiring digital marketing pros. Among them are Adify, GSI Commerce, Lyris, Encyclopedia Britannica, and others. Plus, others are promoting staff, judging by a look at ClickZ's Execs and Accounts reports.
|2008 Digital Ad and Marketing Industry Layoffs|
|Company||Number of Employees Laid Off||Announcement Date of Layoffs||What Happened|
|Heavy.com||20 (total approx. 45 since June)||10/17/2008||Fourteen percent staff reduction was attributed to downturn, but Heavy says it's "strongly positioned for any dip in the advertising market." (SAI)|
|Zillow.com||25 percent (number not specified)||10/17/2008||Memo calls decision "incredibly painful" but necessary to "securely batten down the hatches as we sail into a major economic storm." (TechCrunch)|
|AdBrite||40||10/16/2008||Departing figures included two senior execs: VP Marketing Paul Levine and VP Finance Bob Feller. Cuts represented 40 percent of 100-person workforce. (TechCrunch)|
|eBay||1,000||10/6/2008||On top of the staff cuts, which slashed 10 percent of the workforce, eBay said it would end contracts with hundreds of temps.|
|TripHub||5||8/27/2008||An e-mail to staff noted, "...while we continued to make good progress, we didn't turn the corner before exhausting our resources," the Seattle Post-Intelligencer reported.|
|Heavy.com||25||6/6/2008||Move to "make the company more efficient and profitable" came as Heavy spun off video ad unit.|
|Yahoo||1,000||1/29/2008||"Streamlining" by new CEO Jerry Yang came amid investor questions about the company's financial performance and its rebuff of Microsoft's buy-out offer.|
|Approximate Number of Industry Layoffs to Date: 2,090|
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Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects.
December 12, 2013
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