Facebook Decals Joining Yelp and Google on Store Windows

  |  April 29, 2010   |  Comments

The social site tests a small mailing of decals, while offering establishments a $25 credit for Facebook ads. Is it also a sign that Foursquare is in the social giant's cross-hairs?

Facebook has sent window decals out to businesses this week that instruct people to text in short code to "Like" the establishment. The decals were mailed to a limited number of companies in a small test, according to a Facebook spokesperson, who wouldn't disclose further details.

First reported by Mashable, the decals were accompanied by a letter that offers businesses a $25 credit for Facebook.com ads to promote their "People Who Like" page (or in the former parlance: "fan" page). Carlsbad, CA-based Museum of Making Music is one of the organizations that was sent the Facebook package. B.J. Morgan, marketing director, said he placed the decal (see below) in the museum's front window on Tuesday evening.

FB.3decals.jpg

People who see the decal are encouraged to text in, "like MuseumofMakingMusic to 32665," to join the organization's Facebook group. Those who text in are sent a bounce-back message that requests them to click a link on their mobile phone to activate Facebook texts. Click-throughs produce a landing page where the user sees a pre-populated confirmation code and a pre-checked box saying, "Add my cell number to my profile."

Morgan said the decal appears in the establishment's window "right above the Yelp sticker, which we received a few years ago."

Indeed, Facebook is following in the footsteps of Yelp and Google's Favorite Places program in mailing window decals to increase traction in local offline markets. However, the latter pair didn't pitch free display ads as part of the offer.

Morgan said that his establishment would likely take advantage of the $25 credit to target Facebook users in Southern California. "As a museum, we don't have a whole lot of money to do advertising," he said. "We try to do the most we can with what is free out there with Facebook and Twitter. And when MySpace was popular, we'd used that as much as possible to build an audience outside of our physical walls."

Facebook's local-oriented test intriguingly comes on the heels of Presence, the geo-location application announced at the social site's developer's conference last week. The system will likely allow users to 'check-in' similarly to the way Foursquare users do. It's been recently speculated that Facebook - and its 425 million users - has the much-smaller-but-wildly-hyped Foursquare (1 million users) in its cross-hairs.

"Facebook is adding about 1.2 million users every day," said Mike Lazerow, CEO of Buddy Media, who stated that he met with Facebook executives last week. He said that the social site's scale will likely allow it to dominate the geo-location space "even if [theoretically] Foursquare has a 10 times better product."

You can follow Christopher Heine on Twitter at @ChrisClickZ.

ClickZ Live Toronto Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!

ABOUT THE AUTHOR

Christopher Heine

Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

ion Interactive Marketing Apps for Landing Pages White Paper

Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.

eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?

Jobs

    • Contact Center Professional
      Contact Center Professional (TCC: The Contact Center) - Hunt ValleyLooking to join a workforce that prides themselves on being routine and keeping...
    • Recruitment and Team Building Ambassador
      Recruitment and Team Building Ambassador (Agora Inc.) - BaltimoreAgora, www.agora-inc.com, continues to expand! In order to meet the needs of our...
    • Design and Publishing Specialist
      Design and Publishing Specialist (Bonner and Partners) - BaltimoreIf you’re a hungry self-starter, creative, organized and have an extreme...