Facebook Decals Joining Yelp and Google on Store Windows

  |  April 29, 2010   |  Comments

The social site tests a small mailing of decals, while offering establishments a $25 credit for Facebook ads. Is it also a sign that Foursquare is in the social giant's cross-hairs?

Facebook has sent window decals out to businesses this week that instruct people to text in short code to "Like" the establishment. The decals were mailed to a limited number of companies in a small test, according to a Facebook spokesperson, who wouldn't disclose further details.

First reported by Mashable, the decals were accompanied by a letter that offers businesses a $25 credit for Facebook.com ads to promote their "People Who Like" page (or in the former parlance: "fan" page). Carlsbad, CA-based Museum of Making Music is one of the organizations that was sent the Facebook package. B.J. Morgan, marketing director, said he placed the decal (see below) in the museum's front window on Tuesday evening.

FB.3decals.jpg

People who see the decal are encouraged to text in, "like MuseumofMakingMusic to 32665," to join the organization's Facebook group. Those who text in are sent a bounce-back message that requests them to click a link on their mobile phone to activate Facebook texts. Click-throughs produce a landing page where the user sees a pre-populated confirmation code and a pre-checked box saying, "Add my cell number to my profile."

Morgan said the decal appears in the establishment's window "right above the Yelp sticker, which we received a few years ago."

Indeed, Facebook is following in the footsteps of Yelp and Google's Favorite Places program in mailing window decals to increase traction in local offline markets. However, the latter pair didn't pitch free display ads as part of the offer.

Morgan said that his establishment would likely take advantage of the $25 credit to target Facebook users in Southern California. "As a museum, we don't have a whole lot of money to do advertising," he said. "We try to do the most we can with what is free out there with Facebook and Twitter. And when MySpace was popular, we'd used that as much as possible to build an audience outside of our physical walls."

Facebook's local-oriented test intriguingly comes on the heels of Presence, the geo-location application announced at the social site's developer's conference last week. The system will likely allow users to 'check-in' similarly to the way Foursquare users do. It's been recently speculated that Facebook - and its 425 million users - has the much-smaller-but-wildly-hyped Foursquare (1 million users) in its cross-hairs.

"Facebook is adding about 1.2 million users every day," said Mike Lazerow, CEO of Buddy Media, who stated that he met with Facebook executives last week. He said that the social site's scale will likely allow it to dominate the geo-location space "even if [theoretically] Foursquare has a 10 times better product."

You can follow Christopher Heine on Twitter at @ChrisClickZ.

ClickZ Live San Francisco August 10-12: Revolutionize your digital marketing campaigns at ClickZ Live San Francisco! Educating marketers for over 15 years, our action-packed, educationally-focused agenda covers every aspect of digital marketing. Early Bird rates available through Friday, July 17 - save up to $300! Register today.

ABOUT THE AUTHOR

Christopher Heine

Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

US Consumer Device Preference Report

US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.

E-Commerce Customer Lifecycle

E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.

WEBINARS

Jobs

  • Sr. Marketing Specialist, PPC
    Sr. Marketing Specialist, PPC (Charter Communications) - StamfordSr. Marketing Specialist, PPC– Digital Marketing Charter Communications...
  • Online Marketing Analyst
    Online Marketing Analyst (FULLBEAUTY Brands ) - New YorkINTRODUCTION: Are you interested in a unique career opportunity where you can represent...
  • Copy Editor
    Copy Editor (ClickZ / Search Engine Watch) - New YorkROLE OVERVIEW The role of the copy editor for ClickZ has many demands. Ultimately, the copy...