Time spent on social networking sites grew 159 percent in a three year period.
U.K. Internet users spent 65 percent more time online in April 2010 than they did during the same month in 2007, according to data issued by industry-backed audience measurement initiative, the U.K. Online Measurement Company (UKOM), and collected by Nielsen.
According to UKOM, that growth was driven by social networks and blogs, and online news content, as those categories witnessed 159 percent and 84 percent growth, respectively, over the three-year period. By contrast, use of instant messaging services suffered greatly, with users spending 66 percent less time with them in 2010 than they did in 2007.
Overall, UKOM suggests social networking now accounts for almost a quarter of U.K. users' time online, at 22.7 percent, followed by e-mail which accounts for 7.2 percent of their online activity, and gaming at 6.9 percent.
Users spent a total of 884 million hours online during the course of the month, UKOM estimates.
Leading U.K. Online Sectors by April 2010 Share of
|Rank||Sector||April 2010 share of time (%)||April 2007 share of time (%)||Relative Change (%)|
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda, or register and attend one of the best ClickZ events yet!
Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011.
Hong Kong, October 21-22
London, November 13-14
San Francisco, November 13-14
London, November 18-19
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.
October 23, 2014
1:00pm ET/10:00am PT