Time spent on social networking sites grew 159 percent in a three year period.
U.K. Internet users spent 65 percent more time online in April 2010 than they did during the same month in 2007, according to data issued by industry-backed audience measurement initiative, the U.K. Online Measurement Company (UKOM), and collected by Nielsen.
According to UKOM, that growth was driven by social networks and blogs, and online news content, as those categories witnessed 159 percent and 84 percent growth, respectively, over the three-year period. By contrast, use of instant messaging services suffered greatly, with users spending 66 percent less time with them in 2010 than they did in 2007.
Overall, UKOM suggests social networking now accounts for almost a quarter of U.K. users' time online, at 22.7 percent, followed by e-mail which accounts for 7.2 percent of their online activity, and gaming at 6.9 percent.
Users spent a total of 884 million hours online during the course of the month, UKOM estimates.
Leading U.K. Online Sectors by April 2010 Share of
|Rank||Sector||April 2010 share of time (%)||April 2007 share of time (%)||Relative Change (%)|
Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011.
US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.
E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.
September 9, 2015
12pm ET/9am PT
September 16, 2015
12pm ET/9am PT
September 23, 2015
12pm ET/ 9am PT