Schematic bolsters client services team; Revenue Science names Sebring VP of channel management; DoubleClick's Frankland departs for Forrester.
Full service interactive agency Schematic named Kurt David Kratchman its chief strategy officer and Michael Keany its senior VP of strategic services. Kratchman, formerly of Blast Radius, will guide Schematic's national client services group, and will be based in Los Angeles. Keany, a veteran of VisiblePath, Cognizant, and Viant, will be based in Schematic's New York office.
Regina Sebring has joined Revenue Science as VP of channel management. Sebring will be responsible for managing post-sales relationships with U.S. publishers, and facilitating strategic relationships between U.S. agencies and Revenue Science's publisher clients. Sebring most recently served as director of online media at ICON International, and previously held the role of director of media development at ValueClick, and a similar role at Advertising.com. She will be based in the company's New York office and report to Jeff Hirsch, chief revenue officer.
Dave Frankland, VP of corporate communications at DoubleClick, has left the company to become a senior analyst with Forrester Research. In his new role, Frankland will cover database marketing services providers and the related industries and technologies.
MyNewPlace selected StrongMail Systems for marketing and transactional e-mail delivery services. The online apartment listing service will use StrongMail's services to conduct consumer lifecycle marketing, and targeted e-mail marketing campaigns.
Turner Sports and TicketsNow have agreed to an exclusive online ad partnership for Turner's NASCAR.com site. Beginning next year, TicketsNow will have extensive promotional opportunities within NASCAR.com, presenting sponsor status on a number of NASCAR.com e-mails, and permission to feature NASCAR-related VIP auction packages as part of the TicketsNow Exclusives.
Coremetrics and Bazaarvoice founder Brett Hurt has joined Click Forensics' board of advisors. Hurt, currently word-of-mouth player Bazaarvoice's CEO, will lend his expertise to Click Forensics' click fraud reporting service, The Click Fraud Network.
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Hong Kong, May 5-6, 2015
Gartner Magic Quadrant for Digital Commerce
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Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
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