Execs & Accounts for December 1, 2006

  |  December 1, 2006   |  Comments

Schematic bolsters client services team; Revenue Science names Sebring VP of channel management; DoubleClick's Frankland departs for Forrester.

Full service interactive agency Schematic named Kurt David Kratchman its chief strategy officer and Michael Keany its senior VP of strategic services. Kratchman, formerly of Blast Radius, will guide Schematic's national client services group, and will be based in Los Angeles. Keany, a veteran of VisiblePath, Cognizant, and Viant, will be based in Schematic's New York office.

Regina Sebring has joined Revenue Science as VP of channel management. Sebring will be responsible for managing post-sales relationships with U.S. publishers, and facilitating strategic relationships between U.S. agencies and Revenue Science's publisher clients. Sebring most recently served as director of online media at ICON International, and previously held the role of director of media development at ValueClick, and a similar role at Advertising.com. She will be based in the company's New York office and report to Jeff Hirsch, chief revenue officer.

Dave Frankland, VP of corporate communications at DoubleClick, has left the company to become a senior analyst with Forrester Research. In his new role, Frankland will cover database marketing services providers and the related industries and technologies.

MyNewPlace selected StrongMail Systems for marketing and transactional e-mail delivery services. The online apartment listing service will use StrongMail's services to conduct consumer lifecycle marketing, and targeted e-mail marketing campaigns.

Turner Sports and TicketsNow have agreed to an exclusive online ad partnership for Turner's NASCAR.com site. Beginning next year, TicketsNow will have extensive promotional opportunities within NASCAR.com, presenting sponsor status on a number of NASCAR.com e-mails, and permission to feature NASCAR-related VIP auction packages as part of the TicketsNow Exclusives.

Coremetrics and Bazaarvoice founder Brett Hurt has joined Click Forensics' board of advisors. Hurt, currently word-of-mouth player Bazaarvoice's CEO, will lend his expertise to Click Forensics' click fraud reporting service, The Click Fraud Network.

ClickZ Live San Francisco August 10-12: Revolutionize your digital marketing campaigns at ClickZ Live San Francisco! Educating marketers for over 15 years, our action-packed, educationally-focused agenda covers every aspect of digital marketing. Early Bird rates available through Friday, July 17 - save up to $300! Register today.

ABOUT THE AUTHOR

Kevin Newcomb

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

US Consumer Device Preference Report

US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.

E-Commerce Customer Lifecycle

E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.

WEBINARS

Jobs

  • Sr. Marketing Specialist, PPC
    Sr. Marketing Specialist, PPC (Charter Communications) - StamfordSr. Marketing Specialist, PPC– Digital Marketing Charter Communications...
  • Online Marketing Analyst
    Online Marketing Analyst (FULLBEAUTY Brands ) - New YorkINTRODUCTION: Are you interested in a unique career opportunity where you can represent...
  • Copy Editor
    Copy Editor (ClickZ / Search Engine Watch) - New YorkROLE OVERVIEW The role of the copy editor for ClickZ has many demands. Ultimately, the copy...