Home  › Stats › Audience/Traffic

Internet Population in Poland Reaches 42 Percent

  |  March 18, 2008   |  Comments

The Internet penetration in Poland isn't quite 50 percent, and the broadband population remains low compared to European Union averages.

Poland's Internet penetration rate reached 42 percent in Q2 2007, according to a report from the Polish publication "The Internet Standard."

In a country with a population of 38 million, SMG/KRC's NetTrack research places the Internet population at 12.8 million Internet users ages 15 years or older. Another research provider, Gemius/PBI, estimated almost 14.1 million Internet users in May 2007.

Poland's broadband penetration rate is 3.9 percent, compared to the European Union's 16.9 percent. In 2006, Poland had 6.9 broadband subscribers per 100 inhabitants, according to the Organization for Economic Co-operation and Development.

The Interactive Advertising Bureau in Poland estimated the Internet advertising market in 2006 to be worth 60 million euros, or $95 million. Internet advertising was an estimated 5 percent of the total media ad spend in Poland that year. In 2007, Internet advertising was expected to reach 115 million euros, or $182 million. The report states, "Online market grows dynamically at a pace of 50 percent per year and is the fastest growing sector among all media."

The report compiles data from multiple sources, research organizations, and ISPs in Poland.

ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, August 29 to take advantage of Super Saver Rates!

ABOUT THE AUTHOR

Enid Burns

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Stats delivers stats headlines to your inbox twice a week. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

Jobs

    • Systems Analyst/Support
      Systems Analyst/Support (Agora Inc. ) - BaltimoreIRIS (Increased Revenue Intuitive Software ) is proprietary software that helps marketers...
    • Client Services Support Specialist
      Client Services Support Specialist (Agora Inc. ) - Delray Beach OVERVIEW:  This position requires a highly motivated and resourceful individual...
    • Creative Marketing Associate
      Creative Marketing Associate (NewMarket Health ) - BaltimoreAre you looking for a foot in the door with the best marketing company in the business...