Home  › Stats › Audience/Traffic

Internet Population in Poland Reaches 42 Percent

  |  March 18, 2008   |  Comments

The Internet penetration in Poland isn't quite 50 percent, and the broadband population remains low compared to European Union averages.

Poland's Internet penetration rate reached 42 percent in Q2 2007, according to a report from the Polish publication "The Internet Standard."

In a country with a population of 38 million, SMG/KRC's NetTrack research places the Internet population at 12.8 million Internet users ages 15 years or older. Another research provider, Gemius/PBI, estimated almost 14.1 million Internet users in May 2007.

Poland's broadband penetration rate is 3.9 percent, compared to the European Union's 16.9 percent. In 2006, Poland had 6.9 broadband subscribers per 100 inhabitants, according to the Organization for Economic Co-operation and Development.

The Interactive Advertising Bureau in Poland estimated the Internet advertising market in 2006 to be worth 60 million euros, or $95 million. Internet advertising was an estimated 5 percent of the total media ad spend in Poland that year. In 2007, Internet advertising was expected to reach 115 million euros, or $182 million. The report states, "Online market grows dynamically at a pace of 50 percent per year and is the fastest growing sector among all media."

The report compiles data from multiple sources, research organizations, and ISPs in Poland.

ClickZ Live New York What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!

ABOUT THE AUTHOR

Enid Burns

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Stats delivers stats headlines to your inbox twice a week. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

    Information currently unavailable

Jobs

    • Lead Generation Specialist
      Lead Generation Specialist (The Oxford Club) - BaltimoreThe Oxford Club is seeking a talented writer/marketer to join our growing email lead-generation...
    • Health Marketing Editor
      Health Marketing Editor (Agora Inc.) - BaltimoreCome flex your intellectual muscle as part of Agora, Inc’s (http://agora-inc.com/) legal team...
    • Technical Business Analyst
      Technical Business Analyst (OmniVista Health) - BaltimoreOmniVista Health is looking to add a Technical Business Analyst to our expanding team...