Home  › Stats › Audience/Traffic

Internet Population in Poland Reaches 42 Percent

  |  March 18, 2008   |  Comments

The Internet penetration in Poland isn't quite 50 percent, and the broadband population remains low compared to European Union averages.

Poland's Internet penetration rate reached 42 percent in Q2 2007, according to a report from the Polish publication "The Internet Standard."

In a country with a population of 38 million, SMG/KRC's NetTrack research places the Internet population at 12.8 million Internet users ages 15 years or older. Another research provider, Gemius/PBI, estimated almost 14.1 million Internet users in May 2007.

Poland's broadband penetration rate is 3.9 percent, compared to the European Union's 16.9 percent. In 2006, Poland had 6.9 broadband subscribers per 100 inhabitants, according to the Organization for Economic Co-operation and Development.

The Interactive Advertising Bureau in Poland estimated the Internet advertising market in 2006 to be worth 60 million euros, or $95 million. Internet advertising was an estimated 5 percent of the total media ad spend in Poland that year. In 2007, Internet advertising was expected to reach 115 million euros, or $182 million. The report states, "Online market grows dynamically at a pace of 50 percent per year and is the fastest growing sector among all media."

The report compiles data from multiple sources, research organizations, and ISPs in Poland.

ClickZ Live San Francisco This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!

ABOUT THE AUTHOR

Enid Burns

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Stats delivers stats headlines to your inbox twice a week. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

WEBINARS

Jobs

    • Internet Marketing Campaign Manager
      Internet Marketing Campaign Manager (Straight North, LLC) - Fort MillWe are looking for a talented Internet Marketing Campaign Manager to join the...
    • Online Marketing Coordinator
      Online Marketing Coordinator (NewMarket Health) - BaltimoreWant to learn marketing from the best minds in the business? NewMarket Health, a subsidiary...
    • Call Center Manager
      Call Center Manager (Common Sense Publishing) - Delray BeachWanted: Dynamic Call Center Manager with a Proven Track Record of Improving Response...