Yahoo and Bing Lose U.S. Search Share in November

  |  December 15, 2009   |  Comments

Share of U.S. searches among leading providers, November 2009, from Hitwise.

Google accounted for almost 72 percent of all U.S. searches conducted during the four weeks ending November 28th 2009, according to data from Experian Hitwise.

The search giant grew its overall share of searches by one percentage point in that period, while its closest competitors in the space -- Yahoo and Microsoft's Bing -- both experienced a decline, dropping 5 percent and 2 percent respectively.

Ranked fourth, Ask.com also experienced month-over-month growth of 1 percent -- albeit from a drastically lower base -- growing from 2.62 percent in October to 2.65 percent in November.

The remaining 52 search engines monitored by Hitwise accounted for the remaining 1.07 percent of searches.

Share of U.S. Searches Among Leading Providers, November 2009
Share of Searches (%)
Domain October 2009 November 2009 Month-over-Month Change (%)
www.google.com 70.60 71.57 1
search.yahoo.com 16.14 15.39 -5
www.bing.com 9.57 9.34 -2
www.ask.com 2.62 2.65 1
Note: Data is based on four-week rolling periods (ending Nov. 28, 2009, and Oct. 31, 2009) from the Hitwise sample of 10 million U.S. Internet users.
Source: Hitwise, 2009

ClickZ Live San Francisco This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!

ABOUT THE AUTHOR

Jack Marshall

Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011. 

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

WEBINARS

Jobs

    • Interactive Product Manager
      Interactive Product Manager (Western Governors University) - Salt Lake CityWestern Governors University, one of the 20 largest universities...
    • SEO Senior Analyst
      SEO Senior Analyst (University of Phoenix (Apollo Education Group)) - San FranciscoSEO Senior Analyst   Position Summary...
    • SEM & Biddable Media Manager
      SEM & Biddable Media Manager (Kepler Group LLC) - New YorkAs an Optimization & Innovation Manager at Kepler Group, you will be on the bleeding...