Amazon Testing Contextual Ad Program with Affiliates

  |  February 7, 2006   |  Comments

Amazon is leveraging its affiliate network to get into online advertising.

Amazon.com confirms it's dipping its toes into online advertising. The retail giant is testing a program to distribute third-party contextual ad links to its network of affiliates.

Though Amazon won't say who is providing the ads, a spokesperson says the retailer and the affiliate will each receive a cut whenever someone clicks through. Similarly to Google AdSense or Yahoo Publisher Network, the ads are targeted based on the content on the page. The links will appear on the same pages as affiliates' links to products on Amazon.

"We believe that by working with a third-party to provide Associates with links to relevant Web sites, in addition to products on Amazon, that we can help them make more money from their sites," Andrew Herdener, an Amazon spokesperson, told ClickZ in an email exchange. "This will help us maintain long-term relationships with our Associates community that provides an important source of traffic to Amazon sites."

News of the beta test spread through the blogosphere after Chris Beasley posted about being approached by the retail giant.

So far, only hand-picked Associates are participating in the beta test, and Amazon won't say whether it plans to roll the advertising out further. The text began January 27.

A number of different providers distribute contextually-targeted advertising to smaller publishers, including Google, Yahoo, Miva and Kanoodle.

ClickZ Live San Francisco This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!

ABOUT THE AUTHOR

Pamela Parker

Pamela Parker is a former managing editor of ClickZ News, Features, and Experts. She's been covering interactive advertising and marketing since the boom days of 1999, chronicling the dot-com crash and the subsequent rise of the medium. Before working at ClickZ, Parker was associate editor at @NY, a pioneering Web site and e-mail newsletter covering New York new media start-ups. Parker received a master's degree in journalism, with a concentration in new media, from Columbia University's Graduate School of Journalism.

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

WEBINARS

    Information currently unavailable

Jobs

    • Internet Marketing Campaign Manager
      Internet Marketing Campaign Manager (Straight North, LLC) - Fort MillWe are looking for a talented Internet Marketing Campaign Manager to join the...
    • Online Marketing Coordinator
      Online Marketing Coordinator (NewMarket Health) - BaltimoreWant to learn marketing from the best minds in the business? NewMarket Health, a subsidiary...
    • Call Center Manager
      Call Center Manager (Common Sense Publishing) - Delray BeachWanted: Dynamic Call Center Manager with a Proven Track Record of Improving Response...