Top 50 Advertisers by Media Value in November 2008

February 10, 2009   |  Comments

Rankings of the top 50 Internet advertisers by media value in November 2008.

The top Internet advertisers by media value. The data are provided by TNS Media Intelligence.

Top 50 Internet Advertisers by Media Value,
November 2008
Position Advertiser Media Value
1 Humira 26,533.5 H/F
2 Scottrade: online 25,032.0 Fin
3 SquareTrade Service: online 15,116.3 Fin
4 Dell Studio 15: computer products direct 14,817.9 Tech
5 StubHub 11,473.3 Ret
6 Scottrade Stock Brokerage: consumer service 10,922.8 Fin
7 Vacations to Go Travel Services: online 10,816.1 T/H
8 Netflix 8,907.4 M/E
9 AT&T Wireless 8,237.5 Fin
10 TD Ameritrade Brokerage: consumer service 7,490.1 Fin
11 7,354.7 Ret
12 Circuit City Store: consumer electronics 6,903.0 Ret
13 TD Ameritrade Brokerage: online 5,691.6 Fin
14 E-Trade Financial: online 5,657.2 Fin
15 Richardson School 5,582.5 Edu
16 Ad Council 5,391.0 Misc
17 4,951.2 Ret
18 Sprint Wireless Service 4,830.6 Tech
19 Lowes Building Supply Store 4,701.4 Ret
20 Circuit City Store: online 4,698.5 Ret
21 Shaun White: online 4,559.5 M/E
22 Comcast Shopping: online 4,553.1 Ret
23 E-Trade Financial: consumer services 4,524.4 Fin
24 4,219.8 Misc
25 Dell XPS M1530: computer products direct 3,918.5 Tech
26 Verizon Wireless Service 3,647.3 Tech
27 adult education online 3,609.1 Edu
28 Realty 3,538.7 Class
29 Toyota Corolla: Asian passenger auto 3,464.6 Auto
30 Charles Schwab: consumer services 3,171.3 Fin
31 3,094.2 Fin
32 3,057.4 Class
33 Zurich HelpPoint: financial products and services 2,963.6 Fin
34 CBS Sportsline Mobile 2,927.4 M/E
35 Sony Cyber-shot: digital camera 2,904.3 Tech
36 Capital One Small Business Solutions 2,899.1 Fin
37 Acura TL: Asian passenger auto 2,780.3 Auto
38 2,734.9 Fin
39 JCPenney 2,680.8 Ret
40 EDS Business Service 2,573.4 Tech
41 Chevrolet Silverado: domestic truck 2,464.4 Auto
42 PBS TV station 2,419.8 M/E
43 Fidelity Brokerage Services 2,388.9 Fin
44 2,375.6 M/E
45 Intel Corp and Sony: coop 2,373.9 Tech
46 Chevrolet Full Line: domestic autos and trucks 2,289.2 Auto
47 Chevrolet Malibu: domestic passenger auto 2,280.6 Auto
48 LendingTree: mortgage 2,171.7 Fin
49 Independence Blue Cross: medical insurance 2,074.2 Fin
50 GMC: domestic trucks 2,081.5 Auto
GRAND TOTAL $285,850
Sectors: Auto - Automotive; Class - Classifieds; CPG - Consumer Package Goods; Date - Online Dating; Edu - Education; Fin - Financial Services; H/F - Health & Fitness; M/E - Media & Entertainment; Misc - Miscellaneous; Ret - Retail; Tech - Technology; T/H - Travel/Hospitality
TNS Media Intelligence logo
View: Top 50 Internet Advertisers in October 2008

Methodology: The chart represents the value of display advertising in both standard and nonstandard ad formats using CPM-based methodology. Media expenditure estimates don't always take into account special considerations, including publisher discounts, barter agreements, cosponsorship, affiliate relationships, and the like.

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