Google Sales Exec Sandberg to Join Facebook as COO

  |  March 4, 2008   |  Comments

CEO Mark Zuckerberg hails Sheryl Sandberg's experience "building new kinds of advertising networks."

sheryl_sandberg.jpgSheryl Sandberg, who led online sales of Google's AdSense and AdWords products, has left the search giant to join Facebook as chief operating officer.

In the role, Sandberg will help Facebook scale up its sales, marketing, public policy, and other operations, while facilitating the company's global expansion, a major revenue priority for the firm. Facebook recently named Mike Murphy to lead its global ad sales efforts when it announced the departure of chief revenue officer Owen Van Natta. Murphy will now report to Sandberg.

Sandberg unofficially replaces Van Natta according to reports, though Facebook wasn't available to confirm that by press time.

Sandberg oversaw Google's online sales channels, which account for the great majority of the company's AdWords and AdSense sales to small and mid-sized businesses. She also directed sales of its consumer products and its Google Book Search program.

Her success driving sales of the company's AdSense contextual ad network may be of greatest interest to CEO Mark Zuckerberg. In a statement, 23-year-old Zuckerberg highlighted Sandberg's experience "building new kinds of advertising networks." While Facebook has not yet signaled any specific ad network ambitions, the company could be well positioned to deliver ads based on its users' geographic, demographic, and behavioral data while they're visiting partner sites.

Zuckerberg and company may also look to Sandberg to generate marketer adoption of the referral-based advertising product, Social Ads, introduced back in November. Anecdotal reports suggest the product has struggled to reach consumers in critical numbers typically demanded by large advertisers.

"Sheryl understands Facebook's goal of connecting everyone in the world and is passionate about building a business that will enable us to realize this mission," Zuckerberg added.

Sandberg joined Google six years ago after working the U.S. Treasury Department, where she was chief of staff during Bill Clinton's administration. Before that she was an economist with The World Bank, where her work focused on addressing leprosy in India. She's on the board of Google Foundation, and also holds board positions at ONE Campaign, The Ad Council, and eHealthInsurance.

When she starts on March 24, Sandberg will be the first woman to obtain a senior executive role at Facebook. She'll report directly to Zuckerberg.

In a statement attributed to Global Sales SVP Omid Kordestani, Google said it promoted David Fischer to replace Sandberg as a VP of online sales and operations.

"Sheryl was a valued member of the Google team and we wish her well in her new endeavors," said the statement. "We have a deep management bench at Google and are delighted that David Fischer, who has been such an important part of the growth of this world-wide organization, will assume responsibility for Google's global online sales and operations."

pro-rank-tracker-logoPro Rank Tracker is a cutting-edge ranking tracking tool for keeping you up-to-date with all the latest changes in the rankings of your websites and videos.


Zachary Rodgers

Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects. 

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.



Featured White Papers

US Consumer Device Preference Report

US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.

E-Commerce Customer Lifecycle

E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.




  • SEO Specialist
    SEO Specialist (Marcel Digital) - ChicagoSearch Engine Optimization (SEO) Specialist   Marcel Digital is an award winning digital marketing...
  • SEO / SEM Manager
    SEO / SEM Manager (CustomInk) - FairfaxAre you a friendly, motivated, and inquisitive individual? Are you a positive, out-going leader? Are you...
  • SEO Analyst
    SEO Analyst (XO Group) - New YorkSEO Analyst @ XO Group About this Job, You and Our Team: The XO Group SEO Team is looking for you, a passionate...