Execs & Accounts for September 22, 2003

  |  September 22, 2003   |  Comments

CheetahMail adds two to its client list; 23airmail launches the first phase of a four-part campaign for the Colorado Ballet; Travidia names James Fitzpatrick senior VP of sales.

E-mail marketer CheetahMail has added Bebe and Sure Fit to its client list. CheetahMail will provide these companies with its suite of email marketing products and services, including segmentation, data analysis and strategy.

"CheetahMail's reporting and segmenting tools offer deeper levels of personalization and ensured deliverability of our emails", said James Slusser, Web director of Sure Fit.

Denver agency 23airmail has launched the first phase of a four-part campaign for the Colorado Ballet, a new client as of July 2003. The interactive agency has just launched a Web site and email program for "Don Quixote," the first of four ballets the company will produce this season. Other productions in 2003-2004 will include "The Nutcracker" and "Peter Pan."

Additionally, 23airmail is now finalizing an investment relationship with rival digital shop Red Robot, according to Tom Flanagan of Red Robot.

Online marketing tech provider Travidia has named James Fitzpatrick as senior VP of sales. Fitzpatrick spent seven years at Catalina Marketing Corporation in a variety of senior sales positions. Before Catalina, he held sales and marketing posts at SmithKline Beecham and Johnson & Johnson.

Travidia's technology puts print advertisements and circulars into online, searchable databases for newspapers and retailers.

For more breaking news on account action and executive moves, visit ChannelSeven.com


Zachary Rodgers

Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects. 

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