Vault.com Chooses Mad Dogs & Englishmen as Agency

  |  February 3, 2000   |  Comments

Careers site Vault.com on Wednesdaypicked Mad Dogs &Englishmen as its advertising agency, to help it put together a brandawareness campaign to differentiate it from its competitors.

Careers site Vault.com on Wednesday picked Mad Dogs & Englishmen as its advertising agency, to help it put together a brand awareness campaign to differentiate it from its competitors.

The company is hoping to reach professionals and people who work in human resources.

Vault.com began its search with eight agencies, and narrowed it down to three, including Bozell and Hampel/Stefanides, before picking Mad Dogs & Englishmen.

Vault.com is seeking to distinguish itself in a crowded field of online jobs sites. Three other players -- Monster.com, HotJobs.com, and kforce.com -- bought ads on the Super Bowl.

The company didn't disclose how much it would be spending in the brand-building and consumer awareness effort, but noted that the money was coming from a $9 million round of financing that it closed late last year.

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ABOUT THE AUTHOR

Pamela Parker

Pamela Parker is a former managing editor of ClickZ News, Features, and Experts. She's been covering interactive advertising and marketing since the boom days of 1999, chronicling the dot-com crash and the subsequent rise of the medium. Before working at ClickZ, Parker was associate editor at @NY, a pioneering Web site and e-mail newsletter covering New York new media start-ups. Parker received a master's degree in journalism, with a concentration in new media, from Columbia University's Graduate School of Journalism.

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