NCube, WorldGate Offer Interactive Advertising

  |  June 2, 2000   |  Comments

Zeroing in on cable viewers' needs will assist advertisers in targeting their promotions.

nCUBE Corporation, a supplier of interactive multimedia servers, and WorldGate Communications Inc., a service and technology company, Friday launched a joint effort to enhance interactive advertising.

The service will utilize WorldGate's Internet on EVERY TV Service, which enables cable subscribers to access the Internet, email and other interactive services through their television and existing cable connection.

Advertising content enabled for WorldGate's patented channel hyperlinking can be transparently encoded, stored, distributed, played back and verified using nCUBE's ad insertion product line.

nCUBE's industry ad insertion gear supports over 60 MPEG, 6 Mbps streams from the same server and same ad for both analog and digital cable networks.

The partnership offers the most efficient and scalable advertising insertion solution in the world, said Michael J. Pohl, nCUBE president.

"For several years, we have been exploring ways to bring more revenue into the cable operators hands and partnering with WorldGate does just that," he said.

"Interactive advertising delivers the television viewer the utmost consumer experience, without all the clutter of traditional advertising. Zeroing in on their needs provides advertisers with the ultimate in targeted advertising. It's a win-win situation for everyone involved."

Specific offerings include: enriched television through Channel HyperLinking, 24 x 7 availability on every channel, enhanced TV experience from Web content that is related to TV programs, access to information about products advertised on TV, interactive content designed for the TV audience, picture-in-picture capability on digital set-top boxes and secure e-commerce transactions via SSL compliance.

ClickZ Live San Francisco This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!

ABOUT THE AUTHOR

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

WEBINARS

    Information currently unavailable

Jobs

    • Internet Marketing Campaign Manager
      Internet Marketing Campaign Manager (Straight North, LLC) - Fort MillWe are looking for a talented Internet Marketing Campaign Manager to join the...
    • Online Marketing Coordinator
      Online Marketing Coordinator (NewMarket Health) - BaltimoreWant to learn marketing from the best minds in the business? NewMarket Health, a subsidiary...
    • Call Center Manager
      Call Center Manager (Common Sense Publishing) - Delray BeachWanted: Dynamic Call Center Manager with a Proven Track Record of Improving Response...