NCube, WorldGate Offer Interactive Advertising

  |  June 2, 2000   |  Comments

Zeroing in on cable viewers' needs will assist advertisers in targeting their promotions.

nCUBE Corporation, a supplier of interactive multimedia servers, and WorldGate Communications Inc., a service and technology company, Friday launched a joint effort to enhance interactive advertising.

The service will utilize WorldGate's Internet on EVERY TV Service, which enables cable subscribers to access the Internet, email and other interactive services through their television and existing cable connection.

Advertising content enabled for WorldGate's patented channel hyperlinking can be transparently encoded, stored, distributed, played back and verified using nCUBE's ad insertion product line.

nCUBE's industry ad insertion gear supports over 60 MPEG, 6 Mbps streams from the same server and same ad for both analog and digital cable networks.

The partnership offers the most efficient and scalable advertising insertion solution in the world, said Michael J. Pohl, nCUBE president.

"For several years, we have been exploring ways to bring more revenue into the cable operators hands and partnering with WorldGate does just that," he said.

"Interactive advertising delivers the television viewer the utmost consumer experience, without all the clutter of traditional advertising. Zeroing in on their needs provides advertisers with the ultimate in targeted advertising. It's a win-win situation for everyone involved."

Specific offerings include: enriched television through Channel HyperLinking, 24 x 7 availability on every channel, enhanced TV experience from Web content that is related to TV programs, access to information about products advertised on TV, interactive content designed for the TV audience, picture-in-picture capability on digital set-top boxes and secure e-commerce transactions via SSL compliance.

ClickZ Live Chicago Learn Digital Marketing Insights From Leading Brands!
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda, or register and attend one of the best ClickZ events yet!

ABOUT THE AUTHOR

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

Resources

Jobs

    • Executive Assistant
      Executive Assistant (Agora Inc. ) - BaltimoreAgora Inc., an international publishing company, located in the Mt. Vernon district of Baltimore, MD...
    • Paid Search Specialist
      Paid Search Specialist (Boathouse, Inc.) - Waltham  Boathouse is looking for a Paid Search Specialist to work as a part of the Digital Acquisition...
    • Paid Search / Search Engine Marketing (SEM, PPC) Specialist
      Paid Search / Search Engine Marketing (SEM, PPC) Specialist (HeBS Digital) - New YorkJOB TITLE:     Paid Search / Search Engine Marketing...