Forbes.com Publisher and CEO Spanfeller Steps Down
Plans to launch digital media management firm geared toward traditional media companies.
Plans to launch digital media management firm geared toward traditional media companies.
Jim Spanfeller is leaving Forbes.com, where he’s served as publisher and CEO for nearly a decade, to launch his own digital media startup serving traditional media firms.
During the time he spent running the digital division of the 92-year-old business media company, Spanfeller oversaw Forbes.com’s expanded coverage of lifestyle topics, including high-end travel, autos, style, and other topics. Along the way the site has pulled major sponsorships from brands like Infinity and Cisco, which last May sponsored a Questions & Answers social utility.
In a statement distributed to employees, Spanfeller said, “I see a huge opportunity to have my own media management business that will help other traditional media companies make the most of their enormous prospects in digital venues.”
The Forbes.com site was founded 13 years ago and has expanded to include ForbesTraveler.com, Investopedia.com, the Real Clear network of sites, and a blog network. Together the properties reach 40 million uniques, according to the company’s internal data.
However Forbes.com’s traffic has declined in recent months and years, according to several audience measurement services. One of those services, Quancast, estimates the site’s peak monthly audience this year was 5.8 million, in February. That’s less than a third of the company’s internal audience estimate of 18 million monthly uniques.
Spanfeller will stay on during a transition period and leave sometime after Labor Day.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article