Plans to launch digital media management firm geared toward traditional media companies.
Jim Spanfeller is leaving Forbes.com, where he's served as publisher and CEO for nearly a decade, to launch his own digital media startup serving traditional media firms.
During the time he spent running the digital division of the 92-year-old business media company, Spanfeller oversaw Forbes.com's expanded coverage of lifestyle topics, including high-end travel, autos, style, and other topics. Along the way the site has pulled major sponsorships from brands like Infinity and Cisco, which last May sponsored a Questions & Answers social utility.
In a statement distributed to employees, Spanfeller said, "I see a huge opportunity to have my own media management business that will help other traditional media companies make the most of their enormous prospects in digital venues."
The Forbes.com site was founded 13 years ago and has expanded to include ForbesTraveler.com, Investopedia.com, the Real Clear network of sites, and a blog network. Together the properties reach 40 million uniques, according to the company's internal data.
However Forbes.com's traffic has declined in recent months and years, according to several audience measurement services. One of those services, Quancast, estimates the site's peak monthly audience this year was 5.8 million, in February. That's less than a third of the company's internal audience estimate of 18 million monthly uniques.
Spanfeller will stay on during a transition period and leave sometime after Labor Day.
On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects.
Hong Kong, May 5-6, 2015
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
12:00pm ET/9:00am PT