After its acquisition this past spring, Reprise finds itself teamed with McCann WorldGroup and Microsoft for SEM.
Partly owing to its acquisition by Interpublic, Reprise Media has found itself in the position of managing and coordinating search marketing and advertising strategy for Microsoft.
After agreeing to sell to the holding company last April, the SEM firm found itself working under the same umbrella as McCann WorldGroup, Microsoft’s global agency of record, which has created numerous campaigns for the software giant. It's now won the assignment to manage strategy for several Microsoft initiatives, including "Office, Vista, Zune, and dozens of their other campaigns over the months ahead," said Peter Hershberg, managing partner for Reprise Media.
"We are now working with WorldGroup and Microsoft to deliver search marketing initiatives across a broad range of initiatives on Microsoft's behalf," said Hershberg. "We've been talking to WorldGroup and Microsoft since right at the time the acquisition was announced. The first step is understanding what Microsoft's initiatives look like across the board. Now we're consolidating what Microsoft is doing in the area of search so it goes through our agency."
As Reprise solidifies its strategy with its new customer, Hershberg said one of the company's most important tasks is integrating SEM into Microsoft's overall marketing strategy.
"The idea is to help Microsoft in the area of search, but more importantly to make sure that search is not treated like it's a stand alone marketing effort, but as the integration point between all the other offline and online marketing efforts that Microsoft is conducting," he said. "You'll see that the search marketing efforts will really compliment everything else that Microsoft is doing in mar-com."
The win, in addition to bringing Reprise a marquee client, will let the firm demonstrate its capabilities to various other agencies and clients under the IPG umbrella, Hershberg said. "I can't think of any marketer that has more initiatives going on in so many countries."
On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
Want to learn more? Join us at ClickZ Live San Francisco, Aug 10-12!
Educating marketers for over 15 years, ClickZ Live brings together industry thought leaders from the largest brands and agencies to deliver the most advanced, educational digital marketing agenda. Register today and save $500!
Hong Kong, May 5-6, 2015
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
12:00pm ET/9:00am PT