After its acquisition this past spring, Reprise finds itself teamed with McCann WorldGroup and Microsoft for SEM.
Partly owing to its acquisition by Interpublic, Reprise Media has found itself in the position of managing and coordinating search marketing and advertising strategy for Microsoft.
After agreeing to sell to the holding company last April, the SEM firm found itself working under the same umbrella as McCann WorldGroup, Microsoft’s global agency of record, which has created numerous campaigns for the software giant. It's now won the assignment to manage strategy for several Microsoft initiatives, including "Office, Vista, Zune, and dozens of their other campaigns over the months ahead," said Peter Hershberg, managing partner for Reprise Media.
"We are now working with WorldGroup and Microsoft to deliver search marketing initiatives across a broad range of initiatives on Microsoft's behalf," said Hershberg. "We've been talking to WorldGroup and Microsoft since right at the time the acquisition was announced. The first step is understanding what Microsoft's initiatives look like across the board. Now we're consolidating what Microsoft is doing in the area of search so it goes through our agency."
As Reprise solidifies its strategy with its new customer, Hershberg said one of the company's most important tasks is integrating SEM into Microsoft's overall marketing strategy.
"The idea is to help Microsoft in the area of search, but more importantly to make sure that search is not treated like it's a stand alone marketing effort, but as the integration point between all the other offline and online marketing efforts that Microsoft is conducting," he said. "You'll see that the search marketing efforts will really compliment everything else that Microsoft is doing in mar-com."
The win, in addition to bringing Reprise a marquee client, will let the firm demonstrate its capabilities to various other agencies and clients under the IPG umbrella, Hershberg said. "I can't think of any marketer that has more initiatives going on in so many countries."
Revolutionize your digital marketing campaigns at ClickZ Live San Francisco (August 10-12)!
Educating marketers for over 15 years, our action-packed, educationally-focused agenda offers 9 tracks to cover every aspect of digital marketing. Join over 500 digital marketers and expert speakers from leading brands. Register today!
US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.
E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.