Reprise Media Lands Microsoft Search Marketing Deal

  |  June 25, 2007   |  Comments

After its acquisition this past spring, Reprise finds itself teamed with McCann WorldGroup and Microsoft for SEM.

Partly owing to its acquisition by Interpublic, Reprise Media has found itself in the position of managing and coordinating search marketing and advertising strategy for Microsoft.

After agreeing to sell to the holding company last April, the SEM firm found itself working under the same umbrella as McCann WorldGroup, Microsoft’s global agency of record, which has created numerous campaigns for the software giant. It's now won the assignment to manage strategy for several Microsoft initiatives, including "Office, Vista, Zune, and dozens of their other campaigns over the months ahead," said Peter Hershberg, managing partner for Reprise Media.

"We are now working with WorldGroup and Microsoft to deliver search marketing initiatives across a broad range of initiatives on Microsoft's behalf," said Hershberg. "We've been talking to WorldGroup and Microsoft since right at the time the acquisition was announced. The first step is understanding what Microsoft's initiatives look like across the board. Now we're consolidating what Microsoft is doing in the area of search so it goes through our agency."

As Reprise solidifies its strategy with its new customer, Hershberg said one of the company's most important tasks is integrating SEM into Microsoft's overall marketing strategy.

"The idea is to help Microsoft in the area of search, but more importantly to make sure that search is not treated like it's a stand alone marketing effort, but as the integration point between all the other offline and online marketing efforts that Microsoft is conducting," he said. "You'll see that the search marketing efforts will really compliment everything else that Microsoft is doing in mar-com."

The win, in addition to bringing Reprise a marquee client, will let the firm demonstrate its capabilities to various other agencies and clients under the IPG umbrella, Hershberg said. "I can't think of any marketer that has more initiatives going on in so many countries."

ClickZ Live Toronto Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!

ABOUT THE AUTHOR

Matthew G. Nelson

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

ion Interactive 9 Strategies to Engage Your Consumers White Paper

9 Strategies to Engage Your Consumers
Online marketing apps are highly engaging - taking visitors on short, but effective, conversion-focused journeys. This white paper illustrates 9 strategies to engaging consumers through app-like experiences.

eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?

Resources

Jobs

    • Sr. Paid Search Manager
      Sr. Paid Search Manager (Bisk Education) - TampaCurrently seeking a Sr. Paid Search Manager in Tampa, FL for Bisk Education! Bisk Education is a...
    • Contact Center Professional
      Contact Center Professional (TCC: The Contact Center) - Hunt ValleyLooking to join a workforce that prides themselves on being routine and keeping...
    • Recruitment and Team Building Ambassador
      Recruitment and Team Building Ambassador (Agora Inc.) - BaltimoreAgora, www.agora-inc.com, continues to expand! In order to meet the needs of our...