The imminent U.S. filing deadline pushes traffic to filing and info sites.
Not surprisingly, Internet users rushed to tax preparation Web sites as the April 15 U.S. tax deadline approached, as research from comScore Networks indicated. But American taxpayers aren't the only ones visiting the sites – non-U.S. users also seem to participate in the last-minute rush to file, with Taxact.com consistently drawing the most non-U.S. based users.
Additional trends in traffic to tax-related sites, as revealed by comScore:
Nielsen//NetRatings also measured significant growth at tax-related sites as the deadline loomed:
|Traffic to Various Tax Sites|
|Site||Unique Audience |
Week Ending 3/30
|Unique Audience |
Week Ending 4/7
|Source: Nielsen//NetRatings, April 2002|
"Each year, an increasing number of surfers chose to prepare and file their income taxes online, pointing to the fact that transactions such as online tax preparation are becoming more widely accepted by the general public," said Patrick Thomas, senior Internet analyst, Nielsen//NetRatings. "With just a few days to go before the tax deadline, the Web expedites the filing process and makes tax preparation less burdensome, giving surfers added incentive to e-file."
Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!
Articles written by ClickZ's stats staff.
9 Strategies to Engage Your Consumers
Online marketing apps are highly engaging - taking visitors on short, but effective, conversion-focused journeys. This white paper illustrates 9 strategies to engaging consumers through app-like experiences.
Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?
March 19, 2014