The imminent U.S. filing deadline pushes traffic to filing and info sites.
Not surprisingly, Internet users rushed to tax preparation Web sites as the April 15 U.S. tax deadline approached, as research from comScore Networks indicated. But American taxpayers aren't the only ones visiting the sites – non-U.S. users also seem to participate in the last-minute rush to file, with Taxact.com consistently drawing the most non-U.S. based users.
Additional trends in traffic to tax-related sites, as revealed by comScore:
Nielsen//NetRatings also measured significant growth at tax-related sites as the deadline loomed:
|Traffic to Various Tax Sites|
|Site||Unique Audience |
Week Ending 3/30
|Unique Audience |
Week Ending 4/7
|Source: Nielsen//NetRatings, April 2002|
"Each year, an increasing number of surfers chose to prepare and file their income taxes online, pointing to the fact that transactions such as online tax preparation are becoming more widely accepted by the general public," said Patrick Thomas, senior Internet analyst, Nielsen//NetRatings. "With just a few days to go before the tax deadline, the Web expedites the filing process and makes tax preparation less burdensome, giving surfers added incentive to e-file."
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, August 29 to take advantage of Super Saver Rates!
Articles written by ClickZ's stats staff.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
September 17, 2014
September 23, 2014
September 30, 2014
1:00pm ET/10:00am PT