Fandango Looks for Some Synergy
The movie ticketing operation works a deal with e-commerce outsourcer UCS and Buy.com that will help market movie-related merchandise to ticket buyers.
The movie ticketing operation works a deal with e-commerce outsourcer UCS and Buy.com that will help market movie-related merchandise to ticket buyers.
Movie ticketing company Fandango, which sells theater tickets online and by phone, is expanding its reach via a marketing deal with retail operation Buy.com and e-commerce outsourcer United Commerce Service (UCS).
UCS, which created the technology that runs Buy.com, said it will develop a co-branded Buy.com-Fandango online store. Financial terms of the agreement were not disclosed.
Aliso Viejo, Calif.-based UCS will manage Buy.com’s inventory, fulfillment, site content, customer service, Web site hosting and email marketing for the co-branded site.
Privately held Fandango, based in Santa Monica, Calif., is testing print-at-home ticketing and has expanded the service to 40 cities nationwide, selling advance tickets for 7,300 screens at more than 600 theaters across the country. And with this deal, movie-oriented visitors to the site will have easy access to DVDs, videos, movie music, etc., as well as the remainder of Buy.com’s merchandise.
“Out of the 1.3 million SKUs of Buy.com’s entertainment product offerings, 300,000 are in the music, DVD and video categories, giving our moviegoers a tremendous variety of movie-related products …” said Art Levitt, president and CEO of Fandango.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article