Unica, EmailLabs Release New Deliverability Offerings

  |  June 17, 2004   |  Comments

Each is aimed at helping marketers better manage their e-mail campaigns.

Two email service providers (ESPs) have released new deliverability offerings. One helping to bring email campaign management in-house and one helping process returned email.

E-mail service provider EmailLabs has expanded its core technology to include advanced bounce handling and reporting. The new technology makes it easier for marketers to see why their mail failed to reach recipients and determine what to do about it.

Though there are standard codes for bounced, or returned, email, "the problem is, since it's a recommendation, not everybody follows it," said Kirill Popov, director of ISP relations and deliverability for EmailLabs.

"We have added a system that scans for keywords to identify bounces so if someone is using the codes incorrectly or in a non-standard fashion we can identify the bounce code," Popov said. "Also, we are allowing people to modify the actions they want to take. If an email is returned because the user's inbox is full, for example, they can choose to re-send the message later rather than abandoning the attempt."

Enterprise marketing management software firm Unica has introduced Affinium eDelivery Services. The new set of services aims to help marketers bring email campaigns in-house and minimize deliverability and server management issues. The program integrates the company's Affinium Suite of enterprise marketing management software with an email delivery service as well as deliverability monitoring and consulting.

Affinium eDelivery Services are designed to address the challenges marketers face in bringing email marketing activities in-house, according to Todd Piett, senior product marketing manager for Unica. These include CAN-SPAM regulations, opt-out and bounced email management, list cleanliness and managing ISP relations. Also, the offerings provide the infrastructure needed to handle large-scale email marketing initiatives.

Unica's alliance partner ColdSpark hosts the email delivery services. ReturnPath, an email performance management solutions company, provides delivery assurance services.

ClickZ Live San Francisco Revolutionize your digital marketing campaigns at ClickZ Live San Francisco (August 10-12)!
Educating marketers for over 15 years, our action-packed, educationally-focused agenda offers 9 tracks to cover every aspect of digital marketing. Join over 500 digital marketers and expert speakers from leading brands. Register today!

ABOUT THE AUTHOR

Janis Mara

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

US Consumer Device Preference Report

US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.

E-Commerce Customer Lifecycle

E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.

WEBINARS

Jobs

  • Sr. Marketing Specialist, PPC
    Sr. Marketing Specialist, PPC (Charter Communications) - StamfordSr. Marketing Specialist, PPC– Digital Marketing Charter Communications...