Datacom Ad Network Adds Geographical Targeting Solution

  |  June 4, 1999   |  Comments

The Toronto-based Datacom Ad Networklaunched a new geographic targeting solution called GeoScope thatallows advertisers to place banner ads to viewers in different geographicregions or area code boundaries.

The Toronto-based Datacom Ad Network launched a new geographic targeting solution called GeoScope that allows advertisers to place banner ads to viewers in different geographic regions or area code boundaries.

Datacom said it has also developed an advanced campaign reporting system to work in conjunction with GeoScope that reports on banner performance based on state, area code, country, weekday, time-of-day, operating system and browser type.

The new GeoScope targeting system provides advertisers with the opportunity to target online ads to individual state, country or area code specific audiences. Campaign reporting provides advertisers with real-time information on the progress of a campaign.

"By using the GeoScope targeting system, the advertiser can achieve precise targeting and reach a more qualified audience thus increasing the response of the campaign," said RJ Pauloski, vice president of sales at the network. "For example, if a client needs to target 212 area code viewers who use the Netscape 4.5 browser, use Windows 3.11, and are also on music-based sites, we can do it."

Datacom Internet Solutions Corp. operates a network of 3,500 small- to medium-sized sites.

ClickZ Live New York What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!

ABOUT THE AUTHOR

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

    Information currently unavailable

Jobs

    • Lead Generation Specialist
      Lead Generation Specialist (The Oxford Club) - BaltimoreThe Oxford Club is seeking a talented writer/marketer to join our growing email lead-generation...
    • Health Marketing Editor
      Health Marketing Editor (Agora Inc.) - BaltimoreCome flex your intellectual muscle as part of Agora, Inc’s (http://agora-inc.com/) legal team...
    • Marketing Systems Analyst
      Marketing Systems Analyst (OmniVista Health) - BaltimoreOmniVista Health is looking to add a Marketing Systems Analyst to our expanding team. We...