Datacom Ad Network Adds Geographical Targeting Solution

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The Toronto-based Datacom Ad Network launched a new geographic targeting solution called GeoScope that allows advertisers to place banner ads to viewers in different geographic regions or area code boundaries.

Datacom said it has also developed an advanced campaign reporting system to work in conjunction with GeoScope that reports on banner performance based on state, area code, country, weekday, time-of-day, operating system and browser type.

The new GeoScope targeting system provides advertisers with the opportunity to target online ads to individual state, country or area code specific audiences. Campaign reporting provides advertisers with real-time information on the progress of a campaign.

"By using the GeoScope targeting system, the advertiser can achieve precise targeting and reach a more qualified audience thus increasing the response of the campaign," said RJ Pauloski, vice president of sales at the network. "For example, if a client needs to target 212 area code viewers who use the Netscape 4.5 browser, use Windows 3.11, and are also on music-based sites, we can do it."

Datacom Internet Solutions Corp. operates a network of 3,500 small- to medium-sized sites.